Elaine Bennett 

5 Important Types of Insurance for Businesses during the Pandemic

The COVID-19 pandemic has brought many uncertainties to the attention of business leaders around the world, and nowadays companies are struggling to minimize financial losses and stay afloat. While there are many tactics you can use to make 2021 your best business year yet, it’s important to remember that updating your coverage and getting the right insurance is one of the most … [Read more...]

5 Tips to Tell If Your PPC Campaign Is Working and How to Maximize Your Investment

Many small business owners are often reluctant to pour money into paid online advertising, simply because there are too many variables at play and the overall ROI of the campaign can be difficult to measure. Not to mention that a bad PPC campaign can cost you a lot of money, and the fact that proper PPC management requires a skilled team. So instead, many choose to stick to the … [Read more...]

7 Best Ways to Collect Customer Data

In saying that knowledge is power, you recognize that you cannot possibly run or even begin building a business in any given industry without some essential knowledge. Now more than ever, all business sectors require brands to keep learning as they move forward, as customers are constantly on the lookout for better, more knowledgeable brands. That means that you need to be … [Read more...]

Software Development Best Practices

The global pandemic that has hit the whole world has left a devastating impact on many industries. On the other hand, some industries have not suffered that much and have become even more important. IT is definitely one of those industries that has continued to grow. Software is now pretty much everywhere and the demand for new software packages has also increased. … [Read more...]

5 Skills You Should Learn in 2020

In the past several months, more people have embraced learning as a productive, rewarding way to enrich their time and their overall lives. With the pandemic in full swing across the globe, online education has become the pillar of self-care, professional as well as personal growth, and a way to restore one’s livelihood for those who have lost their job. As challenging as it is … [Read more...]

5 Smart Ways to Use the Internet to Grow Your Business

Establishing yourself online is the most relevant step you can take to grow your business today even though it can seem intimidating, especially considering the sheer number of online marketing and advertising options you have at your disposal. Merely choosing a few that will work in your favor can be daunting without the right guidance. That’s where this post can help you. … [Read more...]

4 Benefits of Cryptocurrencies for Business

As technology advances, it keeps transforming many aspects of our lives, including different industries. Perhaps one of the most significant changes was the migration from brick-and-mortar stores to online stores. As a result, a number of small businesses that were stubborn or reluctant to adapt to this trend have disappeared from the business map altogether. This is why … [Read more...]

How to Use Search Intent to Guide Your SEO Strategy

There is no denying that SEO plays a huge part in achieving success in the digital arena. An SEO strategy is gameplay that builds your brand’s reputation and increases the online visibility of your business step by step. This makes the results of such a long-term strategy more durable and sturdier. One of the most important features of SEO is the keywords. Although you might … [Read more...]

5 Effective Tips to Prevent Injuries in the Workplace

It should go without saying that injury prevention in the workplace needs to be at the top of your list of priorities, and for a number of key reasons. Not only does injury prevention eliminate legal liabilities that can ruin your brand’s reputation, it also eliminates the subsequent medical and legal bills that your company will have to pay. But that’s just the tip of the … [Read more...]