Emily Lund

Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.

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It’s in the Blood: How a Southern California Phlebotomist Created a Successful Mobile Phlebotomy Business

January 29, 2018

At Businessing Magazine, we’re always looking to highlight business owners with interesting or inspiring stories. We recently spoke with Myrna Steinbaum, owner and founder of VeniExpress, a Southern California-based mobile phlebotomy company. VeniExpress is a business that travels to their …

How One Temecula Pest Control Company Approaches Customers

January 4, 2018

When it comes to small business sales strategy, you could approach it in a lot of different ways. But one of the most basic ways is deciding if you prefer a broad, shallow customer base, or a narrow, but deep base. There are benefits and disadvantages to both approaches. A Broad, Shallow Customer …

How One Pediatric Speech Therapy Business is Using Their Brand Personality to Connect with Clients

December 4, 2017

As a small business owner, it can be an ongoing struggle to compete with larger companies with bigger marketing departments and budgets. You may feel like everything you’re doing to try to get your company’s name out there is getting buried in all of the advertising “noise”. So what’s a small …

Three Ways Your Local Business Can Do Better with Yelp Reviews

November 20, 2017

If you own a business in the service industry, you likely know all about the importance of online customer review websites like Yelp. In some industries, online reviews can make or break a business, especially a new small business. According to a 2017 Local Consumer Review Survey conducted by …

Hiring Ex-Felons at Your Small Business: Is it a Good Idea?

September 7, 2017

You may be someone who thinks everyone deserves a second chance, no matter how big of a mistake they may have made. But should you take that softhearted attitude into your business? Hiring someone with a criminal background could do wonders in helping someone getting back on their feet after being …

Temecula Pest Control Company Offers Example of How to Expand the Right Way

August 28, 2017

While some small business owners are perfectly happy keeping their companies small, most business owners are looking to expand—either by offering more products or services, opening additional offices in other cities, or by simply increasing the amount of business they do and the number of people …