Emily Lund

Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.

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The Psychology of Logo Designs: An Infographic

July 23, 2015

There is a lot more to logo designs than meets the eye. The color, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgments are made on visual perceptions, the important of choosing an …

Businessing Magazine Celebrates First Anniversary

July 20, 2015

Businessing Magazine has now officially been in operation for a year—and what a year it’s been! We launched the magazine in July 2014, and readership has steadily grown since then. Some highlights of the past year include the 2014 Food Truck Design Awards, which were very popular with readers, …

Window of Opportunity: 5 Questions with Michal Bohm, Owner of BM Windows

July 1, 2015

Michal Bohm, Owner of BM Windows in San Diego answers our questions about owning a replacement window and door business. He discusses how he started out in the industry, and the lessons he's learned along the way. What are the primary service(s) or product(s) that your business provides? BM …

Putting out Fires: 5 Questions with Tony Giordano, Residential Real Estate Agent

June 25, 2015

Tony Giordano answers our five questions as he transitions from a career in firefighting to owning a residential real estate business in Southern California with his wife, Krystle. He talks about how he is taking his experience in public service and applying it to his new business. What are the …

Succeeding in a Niche Industry: 5 Questions With Matthew Grisafe, President of AV Programming Associates

June 18, 2015

Matthew Grisafe, President of AV Programming Associates, a company that specializes in custom Audio/Video (AV) and control systems in high-end residences and commercial buildings, discusses his approach to business and how he has succeeded despite an unfortunate launch date. What are the primary …

Long-term Success: 5 Questions with Mitch Goodz, Owner of Good Sounds

June 10, 2015

Mitch Goodz, Owner of Good Sounds in Orange County, California has a been a successful audiovisual dealer and integrator for high-end custom homes for more than 30 years. He answers our 5 questions, giving us insight into this specialized industry. What are the primary service(s) or product(s) that …