Hannah Whittenly 


How to Make Sure That Your SMB is One of the 70% That Hits the 2-Year Mark

Running a small business is no easy task. You’re constantly spinning plates, trying to develop and maintain a loyal customer base while still making money in the process. Luckily, 70 percent of small businesses last at least two years. To make sure your business is a part of this majority, here are a few steps you can take. Grow at the Right Rate Common sense says that the … [Read more...]

Startup Going Under? 4 Steps Your Business Should Take to Keep from Drowning

Starting a new business can be incredibly stressful, and financial challenges are common. You may struggle to get recognition from your target audience in a crowded marketplace or to differentiate your business from the competition. Perhaps you are having trouble getting new leads or closing the deal when you do get new leads. You have likely spent a considerable amount of … [Read more...]

More Than Just Logos: What It Takes to Build Brand Awareness

By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and building brand awareness are easy tasks. That couldn't be further from the … [Read more...]

4 Tips to Keep Your Business Running

Your startup will probably be a very different company five years from now. More employees and shifts in strategy will have your company constantly evolving as it grows. Some companies lose their focus and flounder. With all of the changes you'll face, here are some basic principles that will help to sustain your new business. Encourage Employee Innovation If you've motivated … [Read more...]

Are Your Managerial Skills Good Enough to Lead Your Business?

It may seem like a no-brainer, but in order for you to lead a business, you need skills—and strong managerial skills at that! Those skills make up the difference between those who sink and those who keep swimming in the business world, metaphorically speaking. If you would like to further hone your skills, keep reading. The following tips will help you to lead your business … [Read more...]