Jessica Dawson 

Regular Contributor


Entrepreneurs: Write That Book–But Not Just Any Book

Last week, I came across an article that got my attention. How could it not have? Seeing just the title: Dear Entrepreneurs: Please Don’t Write a Book—We’re Begging You, I was hooked. After all, I’ve spent a lot of time telling entrepreneurs they should write books, and now Ryan Holiday, an author for whom I have immense respect and admiration is saying they shouldn’t? I had to … [Read more...]

Connecting With Potential Clients Through Storytelling

Meet the Groves family: Michael and Sandra, and their two children, Sasha and Liam. Also, meet their home. Yes, you read that correctly. Their home is a custom-designed luxury smart home that acts almost as a fifth member of their family. In the new e-book written by AV Programming Associates (AVPA) president Matthew Grisafe, you’ll find the story of a day in the life of this … [Read more...]

DIY Publishing for Your Business Book: Don’t Do It!

One of my favorite things about being an entrepreneur is that every day is different. I’m constantly learning how to do new things and tackling all sorts of interesting problems I had never seen before becoming my own boss. A lot of it is out of necessity—after all, if I don’t take responsibility for my business, who will? The DIY mentality is essential for success as a … [Read more...]

Behind the Scenes of Writing a Business Book – Part 5: Marketing

In this fifth and final article in our series about the process of writing a business book, we present some suggestions and tips for how to make the most of your book once it’s complete. If you’ve just found this series now, you can catch up by taking a look at Part 1 (an introduction to the series and how to plan for writing a book), Part 2 (the writing process itself), Part 3 … [Read more...]

Behind the Scenes of Writing a Business Book – Part 4: Cover Design

This is the fourth article in a series on what goes into writing a business book. If you’re just now tuning in, be sure to check out Part 1 (an introduction to the series), Part 2 (all about the writing process), and Part 3 (editing and book layout), too. That way, you’ll have a clear understanding about what is involved in each stage of the process. This article is all … [Read more...]