Lillian Connors

Lillian is a senior business consultant and the co-editor at Bizzmarkblog.com. She's mainly focused on business optimization and sustainable growth. In her leisure time, she likes to lose herself in a good book or drink a couple of hoppy pale ales.

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Crucial Steps to Building an Outstanding Small Business Website

March 17, 2022

Regardless of what type of small business you run, a website is a prerequisite for not only surviving but thriving in the digital era. If you're just starting to set up your new small business website (or need some tips to make your existing site more effective), here are some crucial steps to …

Business Etiquette Is Changing in the Times of COVID-19

November 17, 2020

As COVID-19 eases up, businesses are starting to reopen, and the economy is beginning to rapidly sputter to life. People are going out of their homes, relieved to be free from quarantine and ready to do what they need to do. However, the Coronavirus is definitely still here. Until an effective …

How to Boost Brand Trust with UX Design

June 9, 2020

Every business in operation these days is a part of the digital business community in some way. Even if you don’t offer services from the digital niche, the sole fact that you have social media accounts and/or a website means that you are a “digital business”. As a digital business, communicating …

Design Considerations for a High-Converting SaaS Website

March 25, 2020

The greatest benefit of software as a service (SaaS) is its simplicity and usability. Instead of downloading and installing software tools, SaaS companies enable their clients to use them online. These solutions work on a no-strings-attached basis, and you can use them only once or pay a …

Smart Cost-Reducing Strategies for Restaurants

March 5, 2019

While there is much talk about ways of losing money in the restaurant business, in order to come on top of the harsh competition, restaurant owners today need to improve both their cost cutting and revenue-increasing programs. Here are some of the smart money-saving strategies for restaurant owners …

5 Branding Lessons You Should Learn Before Starting a Business

August 31, 2018

There is no easy path to becoming a successful entrepreneur, we all know that. Business development is an art of its own, and so is marketing, employee interaction, product management, and so on. The magical formula that will make your brand stand out on the market simply doesn’t exist, even if it …