Lizzie Howard 


How Small Businesses Can Better Utilize Email Marketing

You may have heard people say that email is the old way of doing things. While email has been around for decades, there are many reasons that it remains the best way for small businesses to reach their target markets. We'll take a close look at email marketing. Consumers Prefer Email According to a Marketing Sherpa study, 72% of customers prefer receiving a company's … [Read more...]

5 Mistakes Small Businesses Make with Their Marketing

Running a small business is extremely difficult. One of the most difficult parts of the job is marketing your business. While huge corporations may have huge marketing budgets with almost limitless resources, small business owners must make do with much less. If you want to succeed at marketing your small business, there are common mistakes you must avoid. Below are five. Not … [Read more...]

How to Improve Your Small Business Profit Margins in 2022

Improving the profit margins of your small business doesn't need extreme measures, such as laying off employees or increasing your prices. Even slight changes in a few aspects of your business can increase your bottom line significantly. As a small business owner, you understand that the accurate measure of your business success is your profits and not just the sales. … [Read more...]

How to Communicate Effectively With Your Staff

Are your relations with your employees all that they need to be? Are you able to communicate effectively with your workers on a day to day basis? If the answer is less than an absolute yes, you need to take action. Even the most seasoned business owner can benefit from learning modern office communication techniques. Always State Your Needs as Clearly as Possible It will be … [Read more...]

AI-Powered Tools That Help With Business Cost Savings

Business costs can add up quickly, especially if you’re operating in an industry where profit margins are tight and efficiency is key. Thankfully, with the introduction of AI-powered tools to the business world, entrepreneurs have access to more cost-saving services than ever before, including virtual assistants and customer support chatbots. These innovations make it easy to … [Read more...]

Why You Should Buy a Pharmacy Business

Investors are always looking for where to put their money so it's the most productive, but investing in a business isn't something that's on all their minds. However, businesses are one of the best things you can own if you're interested in revenue. Owning a pharmacy is a great way to boost your yearly revenue without doing much else. Here are a few reasons why you should … [Read more...]

What You Should Consider Before Expanding Your Business

Every business owner reaches a point where they're ready to expand their company. However, you might find that it's tougher to scale than you expected. Scaling a business isn't just about opening a new location. It's about leveraging your experience to take your business to the next level. Here are a few questions you should consider before expanding. Where Are You Going to … [Read more...]

7 Questions to Ask When Consulting a Digital Marketer

Going into business for yourself can be a risky move. It will be up to you to take all of the needed measures to reduce this risk. One of the best things you can do is engage the services of an experienced digital marketing agency. Here are the top seven questions you need to ask when you consult a marketing service. How Much Will Your Services Cost Me? The first and most … [Read more...]

5 Ways to Optimize Your Website and Increase Traffic

As a business, you may want a website you can direct your customers to so you can get more sales. After all, more traffic means more customers, so here are five ways you can better optimize your website. Improve the SEO Search engine optimization (SEO) means your website puts emphasis on using certain keywords to appear in more search engine results. For example, if you want … [Read more...]