For many entrepreneurs and start-ups, branding is an ambiguous and overwhelming task to consider because there are a lot of moving parts that make up a brand, both tangible and intangible. In many ways, the effectiveness of your branding correlates directly with the success of your business. Here …
Given how many businesses appear to launch and succeed, many believe that starting a business requires nothing more than adequate book knowledge of business, but this is not necessarily true. Rather, specific skills are essential for launching and sustaining a startup. Perseverance This might sound …
No one wants to find out they have been attacked by a cyber-criminal, but unfortunately, it’s becoming more and more common in today’s increasingly digital world. Attacks can come from inside your company from disgruntled employees, or from outside your business. There are different DNS attack …
Successful business professionals use technology to drive their operations forward. In particular, more and more businesses are using Application Programming Interfaces (APIs) for a variety of purposes. APIs can create, integrate, or enhance business applications like accounting, file management, …
Any growing business will find itself supporting employee data and implementing processes that streamline onboarding sooner or later. That being said, a company’s size has a major impact on what management processes are utilized. When it comes to HR, for instance, what works for a local small …
Usability testing puts your product in front of real users and tracks their experience while they try to understand how it works. This type of testing is usually performed in a lab environment, with researchers observing the process. As you have probably already figured out, the main purpose of …
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