Marissa Collins 


How to Design Luxury Backpacks that Will Represent Your Brand to the Fullest

Rucksacks, knapsacks, or backpacks. Whatever name you choose to give them, these items are crucial bags for light travelers and digital nomads. They have become very useful in recent days and many people are already using them. Companies have started promoting their brands on the faces of rucksack as a marketing strategy. The difference between a rucksack that will work … [Read more...]

Three Innovative Workspaces in the United States

Fitness centers, green initiatives, and space to relax — many modern offices are adopting features similar to these which are meant for employee benefit. Innovative designs are making offices feel more inviting, which in turn can help employees be more productive. We rounded up three of the most innovative workspaces you may not have heard of. Check out the awesome ways … [Read more...]

How to Deal with Sexual Harassment in the Workplace

Any sexual advance or conduct that is non-consensual or offensive to the office environment can be categorized as sexual harassment. Sadly, it still happens across workplaces. In the hindsight of the #MeToo movement, a lot of facts and stories about workplace sexual harassment came into public view. Sexual harassment in the workplace is not just limited to glamour or high … [Read more...]

Four Benefits that Your Employees Will Value

Finding benefits that employees will value has long been a struggle for many businesses. So, what benefits should you offer? Here are four leading options that you should consider. One of the biggest problems in developing benefits for your employees is that when presented with a choice, many employees tend to say one thing and do another. For example, in a recent MetLife … [Read more...]

The Ways Work Will Change in 2020 and The Future

Peter Thompson, the co-author of the book, Future Work, How Businesses Can Adapt and Thrive in the New World of Work, argues that while technology is taking us into a new world with facts and details just a touch away at our keyboard, many companies are still structured for the industrial age of work.  People are expected to gather at a central location for a set number of … [Read more...]

Branding and Creative Design 101: How to Create a Social Media Style Guide for Your eCommerce Business

Social media is the go-to place for online entrepreneurs to promote their eCommerce business, and for a good reason. For one, it’s simple to create a social media business page or account for your eCommerce business — it’s also the place where all your customers hang out. If you do decide to create ads to promote your products, the budget you’ll need is considerably lower … [Read more...]

How Embroidered Patches Will Change Your Business for the Better

Marketing a business is a time-consuming process that can take significant effort. Not only do you need to build the brand, but you also need to reach the right target audiences and work to make the right amount of time and money in the long term. In this article, we will be looking into some of the ways that using an embroidered patch will benefit your business in the long … [Read more...]

Small Business Insights: A Look at the Importance of Customer Retention

As a small business owner or director, you understand how important it is to build a solid customer base. You have allocated a budget that is earmarked for capturing new customers in a concerted effort to stay competitive in your market. However, unless you spend an equal amount of resources retaining your current customer base, you will simply be replacing old with the new. … [Read more...]

The Top 5 Social Media Promotion Ideas To Keep In Mind

When it comes to ideas in general, there is no dearth of them anywhere. Even today, most industries seem to be completely saturated with ideas that have been done a million times before. Then again, new ideas are continuing to be explored. The primary problem most people face is that when it comes to the proper implementation of their idea, things begin to fall apart much … [Read more...]

Team Building Tips for Small Startups

Small startups face a unique situation when they are building up their team. They want their team to work together, to know one another and trust each other. However, they may face a budget issue or simply have no idea how to put together a cohesive team. The good news is that there are tons of ways in which small startups can build their team into one that works well … [Read more...]