Consider some of the biggest brands and how they’ve crafted a visual identity (logo) that communicates the right message. Credit: Infographic by Matt Powers at Blue Soda Promo …
Equipping Articles and Interviews (category)
Equipping articles offer you all the information you need to outfit your small business for success by helping you navigate through all of the “stuff” it takes to run a business. The articles here will help you to keep abreast of current technology and guide you in ways to make your place of work more functional and efficient.
4 Ways Technology Has Made Learning Better
The debate is still on as to whether or not technology in the classroom is a hindrance or an asset. Some people think that integrating technology with education will cause students to disconnect from real life interaction and cause teachers to rely too much on artificial intelligence. However, many …
3 Best Productivity Apps for Small Business Owners
Have you ever have one of those days when you swear you’re going to get a lot done, yet by the time you’re ready to call your work day complete, you haven’t accomplished even half of the things you set out to do? Or the days when you feel as if you’re running in place and expending a ton of energy, …
One-time Office Essentials That Are (or Nearly Are) Obsolete
Recently, I was surprised to find a new phone book delivered to my home. “What’s that?” my son asked, intrigued at the idea of a book for looking up addresses and phone numbers. Indeed, a phone book has become a dinosaur. When was the last time you used a phone book? If you are having trouble …
The Psychology of Logo Designs: An Infographic
There is a lot more to logo designs than meets the eye. The color, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgments are made on visual perceptions, the important of choosing an …
7 Encryption Best Practices To Protect Customer Data
Protecting data isn't an option these days. It's a necessity. If you have a small business, you're responsible for any customer data that's lost or stolen—even if it's through employee negligence. With an increasing number of employees using personal devices at work, the chances of customer data …
