Private online communities are becoming increasingly popular with businesses both large and small who are seeking better engagement with customers and clients. In this interview, Monday Morning Radio host Dean Rotbart talks with Katie Bapple and Joshua Paul, executives at Socious and co-authors of the book The Online Community Blueprint: A 9-Step Guide to Planning an Online Community for Your Customers, Members or Partners.
Katie and Joshua talk about what types of businesses can benefit from creating an online community and why they should do so. They also offer tips for those businesses looking to start an online community and how it can be a manageable endeavor, even for small businesses.
Katie Bapple is the Senior Manager of Online Community Services at Socious, a company offering online community software solutions. Joshua Paul is the Director of Marketing and Strategy at Socious.