Customer Relations

How Interactive Voice Response Boosts Profitability of Call Center Companies

Interactive voice response technology has become widely used by call center companies over the years. It is the voice-driven menu that incoming callers experience. With a basic IVR system, callers respond to the voice via pressing buttons on their telephone keypads. With a more sophisticated conversational IVR system, customers speak when prompted and the IVR system understands … [Read more...]

Salesforce Lead Management: 7 Best Practices to Follow

Effectively wrangling leads in the Salesforce ecosystem is not always straightforward, especially if you are a newcomer to the platform and you are aiming to make the most of its features. Thankfully with the help of the best practices outlined below, you should stand a better chance of maximizing the impact of this particular CRM. Deal with Duplicates When you are dealing … [Read more...]

How to Get Better Reviews and Testimonials for Your Small Business

Before a customer decides to purchase something from your company, they want to know if they can trust you. Since they’re unlikely to interact with a sales rep, they tend to look at your existing customers to form an impression. With customer trust failing and advertising becoming less effective in selling products, you need to rely on reviews and testimonials for growth. Make … [Read more...]

What Is Social Listening and How Can You Maximize the Use of It?

Social listening is an essential tool in marketing as it gives brands the opportunity to analyze, track, and respond to conversations about them on social media applications. While it’s an important part of audience research, it’s often overlooked by new companies that want to have a strong position in their industry. Here’s how you can maximize the use of social … [Read more...]

How to Beat Your Competition in the Crowded Online Space

In recent years, the online space has been a pretty crowded place for businesses, with each one vying to reach the coveted first three organic listings for their main keywords. But these days the space has become even tighter, with more businesses moving online as they closed shop in their brick-and-mortar stores, and their customer base moved to shopping online due to the … [Read more...]

How to Manage B2B Customer Expectations Post-COVID-19

As the health crisis continues, businesses are compelled to handle customer expectations that radically change from day to day. The Coronavirus outbreak is showing no signs of slowing down and the world has been forced to adapt to the new reality and hope for the best. To satisfy customer demands, it’s paramount to make some changes. The way in which agencies and companies … [Read more...]

How to Manage Customer Relationships Easily

Managing your customer relationships effectively is one of the best and easiest ways to grow your business. We all know the customer is the king, and as a business owner, you should always try your best to ensure the king is happy. That is what customer relationship management is all about. If your customer is happy, you spend less time dealing with complaints, and more time … [Read more...]

Most Industries Simply Can’t do Without CRM Software

CRM software, short for customer relationship management software, is a gamechanger. This robust technology offers organizations a seamless way to manage their relationships with their current and potential customers by storing and analyzing their data. But this isn’t all that CRM software does. Modern CRM software has evolved into a one-stop powerhouse. The right CRM … [Read more...]

How Prioritizing Long-Term Success Over Short-Term Wins Builds Competitive, Successful Businesses

In today’s hyperconnected world, consumers have more power than ever before. In just a few clicks or swipes, they have the ability to shop around for the best price, compare product features, and most importantly, gain access to hundreds, if not thousands, of customer reviews. Data backs up this power shift too, with a report from Deloitte finding that 81 percent of consumers … [Read more...]

The Most Innovative and Unusual Customer Reward Programs

We all appreciate feeling valued by our favorite brands, which prompts companies to work hard to find interesting new ways to reward their most loyal customers. Which brands have come up with innovative reward programs that make it easy for their clients to keep on returning to them? My Starbucks Rewards Introduced an App-Based Program The huge success of the Starbucks … [Read more...]