Uncovering facts about the competitive dynamics entrepreneurs face in bringing a product or service to market improves their odds of success. A critical strategy for gathering good data is to defer judgment and logic. Don’t prejudge information. Entrepreneurs must consider any information …
Customer Relations Articles and Interviews (tag)
The Power of Perception: How Online Reviews Shape Consumer Decisions
Online reviews have become a crucial beacon, guiding consumers through complex choices. There is an influential force of online testimonials in sculpting consumer behavior and decisions. From corner cafes to multinational corporations, online opinions hold the potential to elevate or tarnish a …
Client Appreciation 101: Why Thank You Gifts Matter in Business Relationships
Establishing trust and loyalty with clients is critical for business success. With so many options available to consumers, companies must take proactive steps to foster meaningful relationships that inspire clients to return and refer. One way to build and maintain strong business relationships is …
People-focused Problem Solving is Key to Brand Success
When a brand starts struggling, losing customers and its luster, company leaders often turn to consultants to help them turn things around. These consultants more often than not focus on operating areas. They tweak accounting systems, invest in new tracking software, they might even recommend …
When It Comes to Selling, There’s Only One Mindset That Works
If you want to start converting prospects to customers, maximize your value, and increase your potential customer base by a factor of six, you need to develop a winning mindset. A winning mindset drives better success as it always has the customer in mind. It gets into their shoes — which can be …
Beyond Engagement: 7 Steps to Build a Thriving Customer Community
At the core of a flourishing business lies engaged customers. However, the current business landscape demands more than engaging the clientele. Companies should also consider creating thriving communities anchored in trust and interactions. By fostering a sense of belonging among …