Customer Relations

Media Monitoring and 4 More Things You Need to Be Doing for Your Business Right Now

As a business owner, you have a lot on your plate already. From the day to day operations to making sure everyone gets paid, there are a million and one tasks you accomplish in your workday. Some tasks are essential for the operation of your company. Others you could afford to hand off to someone else, so we’re here to tell you about five things you need to be doing for your … [Read more...]

Target Audience Research Can Increase Your Brand’s Resonance – Are You Ready to Understand Your Customers?

Are you ready for the good news? We have to warn you; it won’t sound like good news at first. It may even seem a little sad, but as we explain, you’ll understand that for you, it’s good news because it allows you to increase your brand’s resonance.  CoSChedule run a study and found that only 65% of marketers do audience research. This is not all, CX Network … [Read more...]

Understanding the Success of Airbnb

Whenever you are planning a trip, the word Airbnb always seems be present when looking for accommodation. The popularity of this peer-to-peer accommodation is now well known not just in the United States but all over the world, and it is now considered the world's largest hospitality company running in 190 countries with a list of more than six million rooms, apartments, and … [Read more...]

How Improving Your Tech Software Can Improve Your Business

As a business owner, you know how important tech is and you also know how crucial it is for you to keep up with developments in this area. The tech that you use, in particular your software tech, helps to define you as a business owner, so the more efficient and in touch with your public you are, the better your business will be. Making Use of the Right Tech Makes Business … [Read more...]

Insights on How to Stand Out this Holiday Season

The holiday season is here, so it is time to remind your friends, family, and clients that you care about them by sending seasons greetings cards. Mixbook understands that designing photo cards can be a challenging experience, but with its numerous themes from professional designers, tailoring a custom-made card has never been easier. Whether you seek a modern look or rustic … [Read more...]

How to Identify the Target Audience for Your SaaS Startup

One of the most important things a SaaS startup needs to do is identify its target audience because once you know who you are targeting, it will be much easier to find out how to reach them and convert them into customers. However, that can be easier said than done if you do not know the best methods to use. To help you get started, check out the following insightful … [Read more...]

How To Keep Your Customers Happy

Opening a new business is one of the toughest and riskiest decisions that a person can make. It takes a lot of market knowledge, time, effort, and finances to make it successful. Sometimes even the right strategies might not be enough, which is why many people fail and end up with debt on their name. There are plenty of things that you should consider after you open your … [Read more...]

What to Look for When Selecting a Transcreation Service for your Company

Every business owner aims at having their brand present across borders, and to make this a reality there are some strategies that business owners must take into consideration. One of the most essential steps towards achieving global recognition is communicating in the language that your audience understands. While you may not be a polyglot, you can still talk to your clients … [Read more...]

Everything You Need to Know About GDPR

In 2018, the total cost of cybercrime defense was over $1 trillion dollars, so it’s easy to see why some people lobbied for a law to help reduce cybercrime. On May 25th, 2018, an EU data privacy law was enforced. This law is known as “General Data Protection Regulation” or GDPR for short. GDPR applies to all organizations operating within the EU, but those organizations … [Read more...]

A 5 Step Roadmap for Product Usability Testing

Usability testing puts your product in front of real users and tracks their experience while they try to understand how it works. This type of testing is usually performed in a lab environment, with researchers observing the process. As you have probably already figured out, the main purpose of usability testing is to see if real users understand and can use your product as … [Read more...]