Customer Relations

Client Relationships Are the Holy Grail of Sales, but Are Yours as Strong as You Think?

In sales, client relationships are everything—the holy grail of success. Yet most salespeople test the strength of their relationships by merely their length or collegiality—an ill-fated idea since, as crucial indicators go, both can be perilously misleading, lulling sales pros into a false sense of security. So if you want to know the real strength of your client … [Read more...]

Think Again with Mitch Goodz of Good Sounds

This interview is part of the “Think Again” series, in which Businessing Magazine talks to small business owners about how their businesses have evolved and how things don't always go as originally expected. In this interview, we asked Mitch Goodz of Good Sounds in Newport Beach, California about how his company has grown and changed in his more than 40 years in the residential … [Read more...]

How Small Businesses Can Properly Handle Customer Returns and Refunds

Customer complaints, returns, and refunds are said to be an inevitable part of every business, big or small. How you handle customer returns and refunds, however, speaks a lot about your company’s customer service. In today’s competitive business industry, top-notch customer service is an earmark of success you shouldn’t ignore. Buyer Returns and Refunds Handling Tips to … [Read more...]

How BM Windows, a San Diego Replacement Window Company, Uses Yelp Reviews to Their Advantage

Customer review websites, such as Yelp, can really make or break a small business. One scathing review can completely damage a company’s reputation, especially if that review shows up in the early days of the company. On the other hand, a string of positive reviews can give a new small business a much-needed boost in the marketplace. So many small businesses have limited … [Read more...]

Why We Can’t Hear Our Clients — 3 Ways to Fix the Problem before It’s too Late

I’m often asked how my work as a couple’s counselor prepared me for working with agencies. There’s no question that agencies and clients are in an entirely different relationship than domestic partners, but there are some common blind spots — and one big one is how we hear each other, and how we don’t. Think about the last time you had a discussion with a long-time friend, … [Read more...]

9 Live Chat Best Practices For Superior Customer Service

With the advancement in technology, most shopping activities happen online. Customers use the Internet to find relevant information about particular products before making any purchase decision. For customers to visit and make a purchase from your website, you need to offer exceptional customer support. Good customer service will benefit your business in the long run since … [Read more...]

How Interactive Voice Response Boosts Profitability of Call Center Companies

Interactive voice response technology has become widely used by call center companies over the years. It is the voice-driven menu that incoming callers experience. With a basic IVR system, callers respond to the voice via pressing buttons on their telephone keypads. With a more sophisticated conversational IVR system, customers speak when prompted and the IVR system understands … [Read more...]

Salesforce Lead Management: 7 Best Practices to Follow

Effectively wrangling leads in the Salesforce ecosystem is not always straightforward, especially if you are a newcomer to the platform and you are aiming to make the most of its features. Thankfully with the help of the best practices outlined below, you should stand a better chance of maximizing the impact of this particular CRM. Deal with Duplicates When you are dealing … [Read more...]

How to Get Better Reviews and Testimonials for Your Small Business

Before a customer decides to purchase something from your company, they want to know if they can trust you. Since they’re unlikely to interact with a sales rep, they tend to look at your existing customers to form an impression. With customer trust failing and advertising becoming less effective in selling products, you need to rely on reviews and testimonials for growth. Make … [Read more...]

What Is Social Listening and How Can You Maximize the Use of It?

Social listening is an essential tool in marketing as it gives brands the opportunity to analyze, track, and respond to conversations about them on social media applications. While it’s an important part of audience research, it’s often overlooked by new companies that want to have a strong position in their industry. Here’s how you can maximize the use of social … [Read more...]