Customer Relations

How to Identify the Target Audience for Your SaaS Startup

One of the most important things a SaaS startup needs to do is identify its target audience because once you know who you are targeting, it will be much easier to find out how to reach them and convert them into customers. However, that can be easier said than done if you do not know the best methods to use. To help you get started, check out the following insightful … [Read more...]

How To Keep Your Customers Happy

Opening a new business is one of the toughest and riskiest decisions that a person can make. It takes a lot of market knowledge, time, effort, and finances to make it successful. Sometimes even the right strategies might not be enough, which is why many people fail and end up with debt on their name. There are plenty of things that you should consider after you open your … [Read more...]

What to Look for When Selecting a Transcreation Service for your Company

Every business owner aims at having their brand present across borders, and to make this a reality there are some strategies that business owners must take into consideration. One of the most essential steps towards achieving global recognition is communicating in the language that your audience understands. While you may not be a polyglot, you can still talk to your clients … [Read more...]

Everything You Need to Know About GDPR

In 2018, the total cost of cybercrime defense was over $1 trillion dollars, so it’s easy to see why some people lobbied for a law to help reduce cybercrime. On May 25th, 2018, an EU data privacy law was enforced. This law is known as “General Data Protection Regulation” or GDPR for short. GDPR applies to all organizations operating within the EU, but those organizations … [Read more...]

A 5 Step Roadmap for Product Usability Testing

Usability testing puts your product in front of real users and tracks their experience while they try to understand how it works. This type of testing is usually performed in a lab environment, with researchers observing the process. As you have probably already figured out, the main purpose of usability testing is to see if real users understand and can use your product as … [Read more...]

5 Ways to Make Your Business More Personable

Building brand loyalty can be tricky. After all, you're asking people who you have no connection with to transfer their buying preferences to you. While it seems like a daunting task, it is a rewarding one as evidence has shown that businesses that are able to make an emotional connection with their clients and customers are more likely to keep them. Making this connection, … [Read more...]

Importance of Supply Chain Management for the Success of Businesses

Whether you are an entrepreneur just starting out or an owner of a thriving business, optimizing your supply chain is a tasking process. From obtaining suppliers that you can trust to automating tasks that are repetitive, like data entry and inventory tracking, supply chain management is a complex process and is of high strategic importance. This article gives you all the … [Read more...]

How to Make the Most of the Downtime Caused by Coronavirus

COVID-19 has created an unprecedented situation by not only affecting people's health but also the global economy. People, including business owners, have had to learn how to keep going, and make the most out of the situation. Here are a few tips to help you do the same. Expanding Expertise Most business owners are busybodies; they want to feel productive, so this downtime is … [Read more...]

Tips for Restaurant Owners with Businesses Impacted by COVID-19

The recent outbreak of COVID-19 has had a major impact on the country’s economy, and while it seems that all businesses have been affected in some capacity, certain industries have felt the pain more than others. One industry that has continued to struggle mightily during this time is the restaurant industry as most locations are no longer able to carry out their primary … [Read more...]

Ways Geography Impacts E-Commerce Conversions

As your business looks to grow and thrive online, one key factor to consider is geography. Most companies know which states or countries their customers reside in; however, this may not yet be considered in marketing campaigns. Your company has this information even if you don’t realize it. You’ll find it in the “ship to” section of the e-commerce purchasing process, or you … [Read more...]