Customer Relations

Empower Word of Mouth Marketing

Use Content to Create Brand Advocates A brand advocate is an unbiased third party that generates positive word of mouth about your business.  There is little stronger in contemporary communications and marketing than someone who is not employed by or paid by your business who is speaking about your business and stating your business’s value authentically and … [Read more...]

4 Ways to Keep Your Customers Coming Back for More

Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if you want to keep them coming back for more. What are some ways that you can do … [Read more...]

Building a Strong Foundation and Listening to Customers Keep Small Businesses Strong

Advice from AVPA President Matthew Grisafe. Matthew Grisafe, president of AVPA, a Crestron programming company for the audiovisual industry, and author of the small business book Our Code: History, Practices and Process of AVPA, has learned from thirteen years in business, how important it is to build a strong foundation and to listen to customers.  We sat down with Matt to … [Read more...]

Word of Mouth is Great – But Who is Talking About Your Business?

Three Steps to Harness the Power of Word of Mouth for your Business Word of mouth is an important first step in marketing a small to mid-size business, and it is critical for a successful start to a new business operating on a limited budget.  After launch, word of mouth continues to play an important role in getting your business in front of the customers you want.  Word of … [Read more...]

Does a Webinar Make Sense for My Marketing Strategy?

How to use online learning tools to increase sales and visibility A webinar is a low cost tool that can deliver sales and marketing results and integrate smoothly into your small business communications strategy.  A webinar enables you to create expert content, build and maintain relationships and provide value for ongoing and prospective clients. As a professionally … [Read more...]

2 Simple Steps To Excellent Customer Service

For Christmas last year my wife surprised me with the coolest gift – a remote control helicopter. After a short period to charge the batteries, I began the process of learning how to maneuver the tiny craft around the house. I’ll be honest, the learning curve was steeper than I thought and I hit a lot of walls and crashed into just about everything and everyone. By the next day … [Read more...]

4 Tips for Better Business Blogging

Content is King: Learn to Use Content to Lead Give your business blog posts more power and get the most out of your blog as a tool for communications, marketing, sales and service by remembering the Four Ps of Better Blog Posts: provide, personalize, present and plan. Provide interesting information in an accessible way Good content is the essential component of every blog … [Read more...]

Today’s Business Etiquette: Keeping It Real in a Virtual World

With the technological boom of the recent years, including social media, there is almost no reason to actually interact with humans face to face anymore.  That is, no reason other than to keep that wonderful thing known as human interaction from disappearing the way of the rotary phone.  Can you imagine a world where seeing another human and actually speaking to them is as … [Read more...]