Equipping

Small Business Tools and Technology

Equipping articles offer you all the information you need to outfit your small business for success by helping you navigate through all of the “stuff” it takes to run a business. The articles here will help you to keep abreast of current technology and guide you in ways to make your place of work more functional and efficient.

Cloud 101: Removing the Barrier of Technology Investment

Imagine that you are a small business owner and you find that you are leaving money on the table because you don’t have a mobile application for customers to make appointments or check their orders, your manual business processes are too slow for a real-time oriented society, your employee turnover allows business knowledge out the door, or you can't do business with Walmart or … [Read more...]

3 Best Productivity Apps for Small Business Owners

Have you ever have one of those days when you swear you’re going to get a lot done, yet by the time you’re ready to call your work day complete, you haven’t accomplished even half of the things you set out to do? Or the days when you feel as if you’re running in place and expending a ton of energy, yet not really getting anywhere? That’s me today. I had every intention of … [Read more...]

One-time Office Essentials That Are (or Nearly Are) Obsolete

Recently, I was surprised to find a new phone book delivered to my home. “What’s that?” my son asked, intrigued at the idea of a book for looking up addresses and phone numbers. Indeed, a phone book has become a dinosaur. When was the last time you used a phone book? If you are having trouble remembering, you may be interested in other office essentials of the past that have … [Read more...]

The Psychology of Logo Designs: An Infographic

There is a lot more to logo designs than meets the eye. The color, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgments are made on visual perceptions, the important of choosing an appropriate logo for your business becomes all the more important. As a small … [Read more...]

7 Encryption Best Practices To Protect Customer Data

Protecting data isn't an option these days. It's a necessity. If you have a small business, you're responsible for any customer data that's lost or stolen—even if it's through employee negligence. With an increasing number of employees using personal devices at work, the chances of customer data getting lost or stolen are greater than ever. Since personal devices can hold … [Read more...]

Would You Benefit From Using a Workspace?

Traditional offices are slowly becoming obsolete as more and more people are relying on workspaces to tend to all of their business needs. What are workspaces? I wondered the same thing. That is, until I interviewed Daniel Haberman, President of Byte & Mortar, a boutique workspace in Metro Detroit. Daniel was gracious enough to provide the answer to that question, as … [Read more...]

Are You in the Dark When it Comes to Workplace Lighting?

As a mother, I often find myself switching on a lamp when I see one of my kids reading in a dimly lit room. Most of us know that poor lighting can cause eyestrain and headaches. But did you know that improper lighting could impact your work productivity as well? Lighting not only affects how well we are able to see, but it also plays a role in our moods and behaviors, … [Read more...]