Identity design may appear simple on the surface, but good identity design has a thought, intention and reason behind the aesthetics. As an example, let’s take a look at the thinking behind the concepts for Ramsey Backflow and Plumbing. One is a bit more commercial and the other more …
Good Design Articles and Interviews (category)
Good design, when it comes to business, is more than just art—it has to communicate a message, build a brand or cause someone to act. This column focuses on aspects of design that small businesses need to consider when developing their logo, website, advertising materials and more.
What is Good Design?
Of course it must be eye-pleasing. But is good design just making something pretty? Good design has meaning, intention, a clever twist. It makes you stop, look, think for a moment, say “wow!” Good design is a logo that represents a school – and the negative space revealing the mascot. A …
