Of course it must be eye-pleasing. But is good design just making something pretty? Good design has meaning, intention, a clever twist. It makes you stop, look, think for a moment, say “wow!” Good design is a logo that represents a school – and the negative space revealing the mascot. A …
Good Design Articles and Interviews (category)
Good design, when it comes to business, is more than just art—it has to communicate a message, build a brand or cause someone to act. This column focuses on aspects of design that small businesses need to consider when developing their logo, website, advertising materials and more.