Media planning is the process of determining how, when, and where to advertise your business to reach the right audience at the right time. With so much content available today and constant changes in social media habits, it can be challenging for businesses to stand out from others. However, proper …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
5 Best Ways to Advertise a Small Business Online in 2023
The start of a new year is the perfect time to jumpstart your marketing efforts and bring your business to a new level. You need to develop a great marketing strategy to have people know about your products or services. Without the proper marketing strategies in place, people won’t even know that …
Want to Build a Better Brand? Start with the End in Mind
The brand and the culture you build are inextricably linked to the experience you deliver to your end consumer. That experience can be unbelievably positive. But it can also be catastrophically negative. The good news is that you have control over how that narrative unfolds. All you have to do is …
Utilizing SMS Campaigns and Reminders For Your Business This Year
It's the time of the year when businesses pull out all the stops to ensure success for their new year campaigns. Customer service is key to successful marketing during the entire year. Not only does it give you an edge when it comes to attracting new customers, but it also helps to keep existing …
The Small Business Guide To Engaging Social Media
Social media has become a driving force in the marketing world. With new platforms on the rise and what can seem like a heavily saturated field, your business will have to nail down a social media strategy that can put you at the top of everyone’s feed. It can be a headache knowing where, what, or …
5 Ways You Can Get Your Brand Noticed
Getting your brand and company ethos noticed in crowds of businesses, small and large, can be challenging. But without brand visibility, you risk becoming part of the noise that customers ignore. Don't worry. Follow these five tips, and you’ll be on your way to ensuring that your name gets …