Customers that enter a store on foot, often known as foot traffic, are crucial to the success of any enterprise. Getting customers through the door can be tough, especially for mom-and-pop shops. There are, however, tried and true methods that stores can utilize to entice customers. This article …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Tips on Making Your Storefront Stand out From the Crowd
Making your shopfront stick out from the crowd is critical for attracting and retaining clients in today's challenging retail climate. Because your storefront is the initial point that comes into contact between your business and potential clients, making a good first impression is critical. Here …
Design Rules to Create an Effective Print Advertisement
Even in the age of digital marketing, print ads remain a crucial tool. Print advertisements, whether they be in a magazine, on a billboard, in a flier, or in a newspaper, can grab the interest of potential customers and provide important messages about a good, service, or brand. However, adding …
5 Tips for Effectively Relating to Your Target Audience
Relating to an audience is far from easy, but it is possible with the right approach to your marketing and advertising strategy. Ultimately it comes down to what resources you are willing to use and how you use them effectively. Of course, the first instance of value comes from specificity rather …
Let’s Collab: Why Co-branded Apparel is One of Clothing’s Biggest Trends
Chances are you have seen many examples of co-branding, whether they involved clothing, food, or other familiar items. When done correctly, it can be tremendously successful, making it a hot trend many brands are willing to attempt and achieve. So let’s discuss the appeal of co-branded apparel and …
6 Exceptional Small Business Marketing Tips To Gain A Competitive Edge
Owning a business comes with some sense of achievement. It allows you to control your revenue and march towards financial freedom. However, running a successful venture is a challenge. Many small businesses fail in their first six months. One of the reasons why this is the case is due to high …
