Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

A Look at Slogans and Taglines

Company slogans or taglines have a long history in advertising. Some of the first popular slogans include Ivory Soap’s “99 and 44/100ths percent pure” tagline which was used with the product’s debut in 1879. In 1886, Coca-Cola used the slogan “Drink Coca-Cola”, and since 1896, The New York Times has used the tagline “All the news that’s fit to print”, a tagline that still … [Read more...]

Telling Your Small Business Story Like the Trailer of a Box Office Hit

Just yesterday, I was helping at my aunt’s small-town bakery, as I often do to step away from my computer and move my body, and a woman came in to get her favorite donut. Although I expected it to be like most any other transaction—she would tell me what she wanted, I would make small talk while bagging it up, she would pay, then I would bid her a good day while watching her … [Read more...]

How to Market Your Small Business When You Don’t Like to Toot Your Own Horn

Marketing comes easier to some people than it does for others. Take me, for instance. I hate marketing. There. I said it. I don’t mind marketing for other people as I rather enjoy helping small businesses get their name out in the mainstream by providing “content that sells.” But when it comes to marketing myself, I struggle. And struggle. Sound familiar? Although there are … [Read more...]

How Amazon Can Help You Beat Your Competition

Just a few months ago, a client contacted me wanting help with a new task. His business had a product that they were going to list on Amazon and they needed a good product description. Correction. They needed a compelling, beat-all-of-the-other-competitors-product-description product description. And boy did they have some competition. When I did a search on Amazon for their … [Read more...]

Publish or Perish

Accupressure I walked in to the office of the acupressurist I bring my daughter to each week, and while Barbara at the front desk clicked on her keyboard to update that we were there, I had time to smile, try to look smart, and gaze about at all the many things they had assembled for people at the front counter to gaze at while in my same situation: myriad natural products in … [Read more...]

Small Business Marketing Essentials: 2 – The Inner Secret To Branding

Successful branding is accomplished when the business is able to effectively demonstrate the solution it desires to bring to their customer. Notice I said “demonstrate” and not “communicate”. The common business owner spends so much time trying to communicate their brand image through logos, color schemes, slogans or taglines, that they overlook the simple fact that their brand … [Read more...]

5 Business Events Not to Be Skipped

Owning your own business is definitely time consuming, to say the least.  It is hard, but it is rewarding.  The time it takes can make it difficult to do anything else however, even if the other things you need to do could be beneficial to your business.  There are certain business events out there that every business owner should be attending, but many do not either because … [Read more...]

4 Tips to Creating a Subscription-Worthy YouTube Channel Description

According to an article published by the Huffington Post in early 2013, YouTube (a Google Inc company) reported that they were getting one-billion unique visitors each month—or almost half of the people online. Now, I ask you: If your small business is not currently on YouTube, why not? With statistics like this, surely some of your target market can be found on this social … [Read more...]

The Top 3 Reasons Why WordPress Rules the Internet

Mention the term WordPress to most business people and the majority of the time you’ll hear about it being a “blogging software” that offers a lot of free and great looking themes. While those few facts may be true, it’s not a completely accurate description.  Referring to WordPress as just a blogging program is kind of like calling the Grand Canyon a ditch. WordPress has … [Read more...]

4 Marketing Stunts that Hit the Mark

Marketing stunts have been around for as long as the art of marketing itself, and frankly they are often quite annoying.  Some of them however, have  proven by sheer success that they were also a stroke of genius on the part of their creator.  Consider the following  examples. The Wait list Mailbox, an app marketed to the general public as the magic way to have an empty … [Read more...]