Digital marketing has been hailed as the next big thing in healthcare marketing, and with more and more of our lives happening online, it’s not hard to see why. Just as users go to Google to search for restaurants, hardware stores, gyms, and grocery stores near them, they’ll also use it to find …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How to Attract Traffic to Your Small Business Website
So, you have decided to finally launch that brainchild that you have been sitting on for a while. Congratulations! Entering the business world as an entrepreneur can be somewhat daunting, but with the right guidance, and the right strategies, you can create sustainable business growth from the …
The Most Innovative and Unusual Customer Reward Programs
We all appreciate feeling valued by our favorite brands, which prompts companies to work hard to find interesting new ways to reward their most loyal customers. Which brands have come up with innovative reward programs that make it easy for their clients to keep on returning to them? My Starbucks …
Myths About Site Traffic and Optimization
Lots of folks have been asking us lately about the connection between site traffic levels and online optimization strategies. There are definitely some correlations, but there also seem to be some myths or mis-perceptions about those connections. We often get asked: How much traffic do I need …
How Niching Down Can Attract More Leads and Boost Your Sales
Many newbie entrepreneurs make the mistake of assuming that the bigger and more inclusive a start-up is, the more customers it will attract. While it does make sense to assume that starting a business that appeals to a wide range of individuals will naturally increase the popularity of the business, …
Mobile Email Marketing Tips for B2B Companies
Mobile has now emerged as the key factor for all types of communication online. So, all companies, especially B2B companies, need to understand the importance of mobile marketing and the role it can potentially play in creating brand awareness among the public. While most of these companies have …
