The holiday season is a crucial time of the year for all businesses, but especially for online retailers. eCommerce sites see up to 120% more visits on days like Cyber Monday and Black Friday, and during the holidays, the daily traffic is up by nearly 65%. This year, despite the ongoing Coronavirus, …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
5 Important Factors of Marketing Communications
Before you begin any marketing communications strategy, it is best that you first begin with a plan that includes an analysis of each of the five factors of marketing communications and how they will be part of your strategy. You can look at these five factors as your blueprint for marketing …
4 Creative Ways to Grow Your Email List
If you want to use email marketing to communicate with your customers and potentially find new customers, then you need to build an extensive list of contacts and emails. While there are some questionable techniques for gaining subscribers, the most effective way to grow your list is …
Writing Effective Marketing Copy
Writing effective marketing copy is essential to the success of your marketing campaign because, let’s face it, poor copy yields poor results or a poor return rate. The reason for this is, if your reader does not understand what you are trying to say, then chances are, they will stop reading your …
How to Outrank Your eCommerce Competitors
If there is one sector that has benefited from the COVID-19-related economic shutdown, it's eCommerce. As more people and cities are put under lockdown, physical shopping is dwindling by the day. And since people have to shop for essentials, consumers have relied on online shopping. To put things …
6 Tips for Improving Your Business Website
First impressions are important; you meet someone for the first time and they rub you the wrong way, you likely won't enjoy meeting them for a second time. The same principle works when it comes to a business' website. If a customer tries to visit your website for the first time and stumble across a …
