No, I’m not suggesting you start a brewery (necessarily, but if you do, please let me know!) and I’m not suggesting you start drinking lots of craft beer (necessarily, but if you do, please let me know!). What I am suggesting is that there are commonalities we can be proud of as niche-based, small …
Strategizing Articles and Interviews (category)
The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business
Are You Setting the Wrong Client Expectations?
Think about your favorite restaurant. Imagine yourself going through the entire dining-out experience: walking in the door, getting a table, placing your order, receiving your food, and finally eating it. Since this is your favorite restaurant we’re talking about, you probably know exactly what to …
Audio Interview: Capitalizing on Kosher
Listen as Dean Rotbart, host of Monday Morning Radio, interviews Menachem Lubinsky, President and CEO of Lubicom Marketing Consulting in New York. Lubinsky is most noted for his expertise in the kosher food market, having founded Kosherfest, the world’s largest business to business trade show for …
5 Ways to Embrace Change for Greater Small Business Success
This article is one in the multi-part series entitled The Entrepreneurial Mindset. In my pre-writing days, I worked for a local government office. Every time we would get a memo about an upcoming change in office policy or procedure, you could hear a collective groan coming from the cubicles …
Publish or Perish
Accupressure I walked in to the office of the acupressurist I bring my daughter to each week, and while Barbara at the front desk clicked on her keyboard to update that we were there, I had time to smile, try to look smart, and gaze about at all the many things they had assembled for people at the …
Saying No to Clients Without Losing Them
As a small business owner, you’ve likely heard the adage “The client is always right” more times than you’ve cared to. And you’re wise enough to understand that customer relations are the crux of survival for any business, but particularly for businesses that generally have a smaller customer …
