Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Beyond the Free Downloadable E-book

Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s nothing inherently wrong with free downloadable e-books. They have their place in the business world, … [Read more...]

Pros and Cons of Joining the Family Business

Family-owned businesses have been the backbone of the American economy since our country’s beginnings. According to the advocacy group Family Enterprise USA (FEUSA), there are roughly 5.5 million family-owned businesses in the U.S. today. These businesses contribute more than half (about 57 percent) of the U.S. gross domestic product and employ almost 63 percent of our … [Read more...]

Book Publishing Made Easy: 3 Things to Get You Started

Lately, it seems like every big-name entrepreneur has a book. In fact, lots of business owners, famous or not, are publishing books. As human beings, we naturally connect with stories, and we are much more likely to support businesses and organizations with whom we can relate. By publishing a book as a business owner, you draw in customers and give them an opportunity to get to … [Read more...]

How to Create a Clear and Concise Vision Statement

Whether you’re just now starting your small business or you’ve been in business for ages and are rebranding or honing your goals down, creating a clear, concise vision statement can help. What is a vision statement? Vision Statement Defined According to BusinessDictionary.com, a vision statement is “an aspirational description of what an organization would like to achieve or … [Read more...]

The Rise of Social Media in Online Retail: An Infographic

This infographic, submitted to Businessing Magazine by Julian Carroll, Marketing Manager of SnapParcel, points out the latest trends and developments in social shopping. Most notably is the statistic that social shopping is up 26% from 2013 for the top 500 retailers, earning them $3.3 billion from social media sales alone. The infographic also shows which social media networks … [Read more...]

Is Your Small Business Prepared for a Natural Disaster?

You can’t turn on the news or check your favorite media app nowadays without hearing news of some natural disaster that has devastated an area and all of its residents. There’s raging wildfires, flash floods, tornadoes, mudslides, and more all threatening to take people’s homes and livelihoods in various parts of the world. The question is: Have you done what you can to … [Read more...]