Data is undeniably the future of marketing. For marketing professionals, the ability to understand the data they have, the data they could get, how to organize it, as well as how to activate it is key to successful campaigns. For businesses, the need to provide more individual brand connections and …
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Are You a Tortoise or a Hare in Your Launch Approach?
Aesop’s fable, The Tortoise and The Hare, tells the tale of a race between a tortoise (a slow and steady mover) and a hare (an animal with explosive speed). You’ve likely heard the story. The hare’s speed makes him arrogant. Confident of winning, he takes a nap midway through the race. When the hare …
Are You a Creative Leader? Take This Quiz
As a core creativity coach and psychotherapist, I’ve discovered that highly creative people have the innate ability to instinctively tap into the deep resources of their core creativity. This allows them to adopt more flexibility and more creative thinking in their career and personal …
How to Engage Your Audience at Scale
Audience engagement is critical for the continuity and success of your business or company. Through these engagements, companies get more information on how to serve their customers better. If you are looking forward to keeping your audience engaged, below are some of the strategies on how to engage …
5 Services You Can Use to Better Your Business
You need to use the latest and most outstanding services to take your business to the next level. Today, competition is fiercer, and you need to use every advantage. Investors should leverage every available resource because the marketplace is constantly changing. Over the years, technology has …
Why E-commerce Businesses Outsource Customer Database Operations
Outsourcing is a cost-efficient strategy to handle your different e-commerce processes, including customer database operations. You can recruit a third-party service provider known as a business process outsourcing (BPO) company to manage the various aspects of database administration. A …
