In this information age, the internet has become a priceless utility for individuals and businesses to mingle and show off their wares. Now, with the pandemic, the internet is more essential than ever, as 53% of Americans see the Internet as a necessity during the crisis based on a survey conducted …
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Identifying and Reducing Stress as a Small Business Leader
It was made official earlier this year in the HSE’s health and safety at work report 2018/19 that people are more stressed, anxious, and depressed than ever before, and since the report was released in January 2020, the world has suffered through the defining global health crisis of our …
Is ‘FOSU’ Keeping Your One-Person Business from Achieving Higher Levels of Success?
In my early days of working for the courts, I had one incident where I was speaking to a judge and questioned a particular process. It didn’t make sense to me and I felt that there was a more effective way to achieve a particular goal. I was abruptly shut down and made to feel small. I never …
4 Essential Skills Every Business Owner Should Have
Growing a business into a successful venture is not easy. You must, for one, be very passionate and hardworking, but the sad truth, however, is that 50% of businesses fail after five years. The majority of these failures can be attributed to a lack of the right business skills. No amount of passion …
How to Identify the Target Audience for Your SaaS Startup
One of the most important things a SaaS startup needs to do is identify its target audience because once you know who you are targeting, it will be much easier to find out how to reach them and convert them into customers. However, that can be easier said than done if you do not know the best …
The Difference between Cold, Warm, and Qualified Leads
Digital marketing experts have long touted the undisputable advantages of qualified and warm leads over cold leads, but what do these terms refer to and how are they related to the effectiveness of your marketing actions? Lead Generation Qualification Process Before moving on to the key traits of …
