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Finding the PR Plan That Sells: The Keys to Writing a Successful Plan

Marketing Christina Battons February 15, 2018

No company or organization exists without public relations. In fact, all individuals are involved in public relations, even if they call it differently. A clear and comprehensive PR plan (or lack thereof) determines both our appearance and performance to the most significant extent. So, if we want …

5 Keys to Setting and Meeting Customer Expectations

Strategizing Sarah Saker February 6, 2018

Setting and meeting customer expectations is a never-ending process and can be quite the balancing act. Striving to maintain positive relationships with clients results in a more satisfying work environment and greater level of output. Due to advances in technology, customers expect more than ever …

Finding Your Niche is as Easy as ABC

Strategizing Adam Witty January 22, 2018

The concept of “finding riches in the niches” should not be a new concept to any businessperson. Finding, focusing on, and fulfilling the needs of a defined, targeted constituency is the only path to success. Seth Grodin says, “The secret to being the best in the world is to make the 'world' …

Innovations Your Company Should Adopt to Attract Talented Millennials

Strategizing Leila Dorari January 21, 2018

Time is the ultimate harbinger of change. This is true in all aspects of life - including the pool of potential employees. With the new year well under way we are facing a large pool of Millennials that are ready to join the workforce in any and all capacities you can imagine. In the US alone there …

Think about Rebranding? Seven Ideas to do it Right

Marketing Nina Simons December 27, 2017

Whether you ignore them or not, changes are inevitable, in business as in life. Awareness of ever-changing trends and circumstances is necessary when doing business, but sometimes it takes more than just keeping up with the pace of change. Every once in a while, a company needs to go through a …