As a community college instructor, I often hear students complaining about required courses that are not related to their major. “I’m never going to use this,” they grumble about certain classes. However, I like to challenge students about how core classes can help them succeed in almost any …
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How a 4th Grade Teacher Became a Part-Time Entrepreneur, and Took Hollywood By Its Tail
Leila, a 9-year-old beautiful black Labrador, is one lucky dog. Her owner, Sarah Hassenger, a 4th-grade schoolteacher in St. Joseph, MI, went in search of the perfect collar and accessories for her four-legged child shortly after she adopted Leila. In particular, Sarah wanted a way to let …
The Piggery Nurtures Enviable Customer Loyalty
For many years, Heather Sandford was a vegetarian. She studied engineering at Cornell University. She performed in a punk rock band, worked in the music industry, and rode the dot-com bubble. She was a financial success in the real estate industry. Then Heather became a pig farmer. “I think life …
Beyond the Free Downloadable E-book
Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s nothing inherently …
How to Create an Effective Emotional Marketing Campaign
Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your …
7 Thought-Provoking Reasons to Mentor Others
Within a year of graduating from college, I was extremely happy to land a job working as a caseworker for the local domestic relations section of the court. And while I was fairly confident in my abilities, overall proud of the work that I put out and the accomplishments I made (such as resolving …
