As a small business owner, you may think that employee handbooks are only for large companies and corporations. However, if you answer yes to any of the following questions, you would benefit from having an employee handbook. Do you have staff members who question you about vacation time or sick …
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How to Create an eNewsletter That Actually Gets Read
When it comes to marketing, there are many options available for getting and staying in front of your consumer. You can advertise on TV or the radio, you can send out postcards or direct mail, and you can hold huge marketing events complete with food and drinks. But the problem with each of these …
How to Keep a Negative Online Review From Hurting Your Business
Jeff Bezos says you earn a good one “by trying to do hard things well.” Warren Buffett says it takes 20 years to build one and five minutes to ruin it. Richard Branson says your brand name is only as good as it is. These successful business leaders are each talking about something that is vital …
Why Showing Your Employees Appreciation is a Good Idea (and the Best Ways to Do It)
Most small business owners put a lot of stock into picking just the right employees for their company. They take the time to interview them, answering any questions they may have about the business or position with a smile on their face. Then, once hired, they provide top quality training and …
What to Do When Writer’s Block is Killing Your Blog
Plenty of business owners understand why a blog is so important: it builds community; amplifies your voice in the market; establishes you as an expert or a provider of unique products or services; and strengthens relationships with colleagues, partners and the press. But what happens if all that …
Creating a Win/Win Solution for Business Disputes
There is no way around it. If you’re going to be in business, you’re going to find yourself face-to-face with some type of dispute at some point in time. It may be a disagreement with a client, an employee, a supplier, or a business partner, but it will happen. And no matter who it’s with, the way …