Doting parents are ultimately working to make themselves obsolete: they want to nurture their child so that child can grow up to be independent and no longer need their constant care. Like good parents, good bosses must nurture their employees, foster growth and provide opportunities for them to be …
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5 Reasons Why Digital Marketing Is Essential for Your Business
As the digital marketing movement continues to gain momentum, businesses need to develop innovative ways to tap the potential of online marketing and to promote visibility in the vast online marketplace. If you are on your way to launch a start-up or you want to grow your business, it's time to …
Upward Trajectory: 4 Investments That Will Help Your Business Grow
A part of growing your business is having to make some hard decisions on where to invest your profits. Some of these investments may cost more than others. Here are some investments that you can make to help your business grow. Expand Your Product Line Create a team of employees and assign them the …
Finding the PR Plan That Sells: The Keys to Writing a Successful Plan
No company or organization exists without public relations. In fact, all individuals are involved in public relations, even if they call it differently. A clear and comprehensive PR plan (or lack thereof) determines both our appearance and performance to the most significant extent. So, if we want …
5 Keys to Setting and Meeting Customer Expectations
Setting and meeting customer expectations is a never-ending process and can be quite the balancing act. Striving to maintain positive relationships with clients results in a more satisfying work environment and greater level of output. Due to advances in technology, customers expect more than ever …
Finding Your Niche is as Easy as ABC
The concept of “finding riches in the niches” should not be a new concept to any businessperson. Finding, focusing on, and fulfilling the needs of a defined, targeted constituency is the only path to success. Seth Grodin says, “The secret to being the best in the world is to make the 'world' …
