Whether you ignore them or not, changes are inevitable, in business as in life. Awareness of ever-changing trends and circumstances is necessary when doing business, but sometimes it takes more than just keeping up with the pace of change. Every once in a while, a company needs to go through a …
Branding Articles and Interviews (tag)
How One Pediatric Speech Therapy Business is Using Their Brand Personality to Connect with Clients
As a small business owner, it can be an ongoing struggle to compete with larger companies with bigger marketing departments and budgets. You may feel like everything you’re doing to try to get your company’s name out there is getting buried in all of the advertising “noise”. So what’s a small …
Color Sells: How Small Businesses Can Use Color Psychology to Stand Out
When you think about a brand, what is the first thing that comes to mind? Is it their logo, a catchy strapline or tone of voice? Color too, is fundamental to our recognition of brands, which can be seen through examples ranging from Oral B and Ford to Coca Cola and Virgin. But it should not only be …
More Than Just Logos: What It Takes to Build Brand Awareness
By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and …
9 Crucial Small Business Branding Lessons from Doctor Who
Doctor Who happens to be one of my favorite television shows of all time. Doctor Who isn’t new by any means - it was on the air from 1963 to 1989 on the BBC and rebooted in 2005 on the same channel. It was the newer series that caught my attention (although I have gone back to visit quite a few of …
Shark Tank Knows All: Best Tips to Help Your Business Create a Winning Product
Having a good idea does not guarantee success. There are many aspects of a product that need to be taken into consideration, which is something that the investors on the popular television show Shark Tank know a thing or two about. The following is a Shark Tank-inspired guide that will help you on …
