As a business owner, it’s natural to think about what you want and how to go about getting it. So, when it comes to marketing, it's sensible to discuss an overarching plan and it's practical to discuss techniques for achieving your business objectives. But this type of thinking is missing an …
Branding Articles and Interviews (tag)
5 Branding Lessons You Should Learn Before Starting a Business
There is no easy path to becoming a successful entrepreneur, we all know that. Business development is an art of its own, and so is marketing, employee interaction, product management, and so on. The magical formula that will make your brand stand out on the market simply doesn’t exist, even if it …
Designing a Product that Sells: Principle Considerations
As primarily visual creatures, we have a tendency to make decisions not simply based on the inherent quality of an item, but its presentation. Yes, no matter our intellect and ability to think pragmatically, we still judge the book by its cover, and in this age of having literally too many choices, …
Think about Rebranding? Seven Ideas to do it Right
Whether you ignore them or not, changes are inevitable, in business as in life. Awareness of ever-changing trends and circumstances is necessary when doing business, but sometimes it takes more than just keeping up with the pace of change. Every once in a while, a company needs to go through a …
How One Pediatric Speech Therapy Business is Using Their Brand Personality to Connect with Clients
As a small business owner, it can be an ongoing struggle to compete with larger companies with bigger marketing departments and budgets. You may feel like everything you’re doing to try to get your company’s name out there is getting buried in all of the advertising “noise”. So what’s a small …
Color Sells: How Small Businesses Can Use Color Psychology to Stand Out
When you think about a brand, what is the first thing that comes to mind? Is it their logo, a catchy strapline or tone of voice? Color too, is fundamental to our recognition of brands, which can be seen through examples ranging from Oral B and Ford to Coca Cola and Virgin. But it should not only be …
