For a lot of startups, public relations (PR) is one of the most important and fundamental tools behind their growth. Good PR helps build brand awareness and trust, which is vital for startups. It also helps to create a positive image of a business, bridge the communication gap between you and your customers, and much more. On the other hand, bad PR can seriously damage a … [Read more...]
So, you’ve launched your brand and you’re at least holding your own. The next step is to grow your business. But without a big advertising budget, how do you do that? One way is to partner with another brand. With a brand partnership, you get exposure to your partner’s customer base, and vice-versa. It’s a win-win! Here, we’ll go through five different examples of brand … [Read more...]
We all appreciate feeling valued by our favorite brands, which prompts companies to work hard to find interesting new ways to reward their most loyal customers. Which brands have come up with innovative reward programs that make it easy for their clients to keep on returning to them? My Starbucks Rewards Introduced an App-Based Program The huge success of the Starbucks … [Read more...]
We live in a day and age when companies can either choose to personalize their online presence or perish by sticking to old and outdated practices. Now that every business is racing to personalize everything from the copy on their websites to the emails they send to their customers and the stories they publish on social media, it’s important more than ever before for you to … [Read more...]
Breweries have long-since been a staple business in the United States, with customers anxious to give the various brews a try. All you have to do is take a look at the number of craft breweries that have opened across the country from 2012-2017 which grew by a massive 159% to see just how much interest there is in these establishments. With that said, opening a successful … [Read more...]
When you’re selling a product, your packaging is likely going to be one of the first things that your potential customers will see, and it could very well sway their decision of whether or not to buy it. Creating packaging that stands out from the shelf for all the right reasons is a must, but coming up with an idea that’s going to seriously wow your customers is not always … [Read more...]
For many entrepreneurs and start-ups, branding is an ambiguous and overwhelming task to consider because there are a lot of moving parts that make up a brand, both tangible and intangible. In many ways, the effectiveness of your branding correlates directly with the success of your business. Here are five effective branding tips for entrepreneurs who want to leave their mark on … [Read more...]
Every business in operation these days is a part of the digital business community in some way. Even if you don’t offer services from the digital niche, the sole fact that you have social media accounts and/or a website means that you are a “digital business”. As a digital business, communicating your business goals, ideas, and services requires a myriad of branding activities … [Read more...]
Building brand loyalty can be tricky. After all, you're asking people who you have no connection with to transfer their buying preferences to you. While it seems like a daunting task, it is a rewarding one as evidence has shown that businesses that are able to make an emotional connection with their clients and customers are more likely to keep them. Making this connection, … [Read more...]
Despite the advancement of new information and communication technology, standard mail still remains relevant to certain businesses; however, postage rates can be costly depending on the type of mail that you are sending. One way to overcome this challenge is to use a franking machine. Here are some of the reasons why you need a franking machine for your business. What is a … [Read more...]
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