As primarily visual creatures, we have a tendency to make decisions not simply based on the inherent quality of an item, but its presentation. Yes, no matter our intellect and ability to think pragmatically, we still judge the book by its cover, and in this age of having literally too many choices, picking out a brand on a shelf next to dozens of the same products has become a … [Read more...]
Whether you ignore them or not, changes are inevitable, in business as in life. Awareness of ever-changing trends and circumstances is necessary when doing business, but sometimes it takes more than just keeping up with the pace of change. Every once in a while, a company needs to go through a radical transformation to improve business and to stand out in the crowded market. … [Read more...]
As a small business owner, it can be an ongoing struggle to compete with larger companies with bigger marketing departments and budgets. You may feel like everything you’re doing to try to get your company’s name out there is getting buried in all of the advertising “noise”. So what’s a small business to do? The answer is to use your “uniqueness” to your … [Read more...]
When you think about a brand, what is the first thing that comes to mind? Is it their logo, a catchy strapline or tone of voice? Color too, is fundamental to our recognition of brands, which can be seen through examples ranging from Oral B and Ford to Coca Cola and Virgin. But it should not only be industry giants that leverage color as a marketing tactic. It is equally … [Read more...]
By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and building brand awareness are easy tasks. That couldn't be further from the … [Read more...]
Doctor Who happens to be one of my favorite television shows of all time. Doctor Who isn’t new by any means - it was on the air from 1963 to 1989 on the BBC and rebooted in 2005 on the same channel. It was the newer series that caught my attention (although I have gone back to visit quite a few of the older episodes), with the Tenth Doctor and his companion Rose Tyler sucking … [Read more...]
Having a good idea does not guarantee success. There are many aspects of a product that need to be taken into consideration, which is something that the investors on the popular television show Shark Tank know a thing or two about. The following is a Shark Tank-inspired guide that will help you on your journey. “Don’t you dare undermine the power of your own instinct.” — … [Read more...]
Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]
Nominations have been coming in for Maven Publishing’s first annual Business Book Covers contest, and we’d love to see more before the end of the month! If there’s a business book out there that has a cover that stands out to you, tell us about it. We’ll be taking nominations through October 31, 2016, and then calling for a vote during the month of November. The author and … [Read more...]
Businessing Magazine recently spoke with John Publicover, co-founder and CEO of Storedby. John turned down a full time position at a hedge fund after graduating from The University of Tampa with a degree in International Business and Finance to pursue his entrepreneurial dreams, and developed Storedby, an online marketplace where users can list and rent privately-owned, … [Read more...]
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