By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and building brand awareness are easy tasks. That couldn't be further from the … [Read more...]
Doctor Who happens to be one of my favorite television shows of all time. Doctor Who isn’t new by any means - it was on the air from 1963 to 1989 on the BBC and rebooted in 2005 on the same channel. It was the newer series that caught my attention (although I have gone back to visit quite a few of the older episodes), with the Tenth Doctor and his companion Rose Tyler sucking … [Read more...]
Having a good idea does not guarantee success. There are many aspects of a product that need to be taken into consideration, which is something that the investors on the popular television show Shark Tank know a thing or two about. The following is a Shark Tank-inspired guide that will help you on your journey. “Don’t you dare undermine the power of your own instinct.” — … [Read more...]
Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]
Nominations have been coming in for Maven Publishing’s first annual Business Book Covers contest, and we’d love to see more before the end of the month! If there’s a business book out there that has a cover that stands out to you, tell us about it. We’ll be taking nominations through October 31, 2016, and then calling for a vote during the month of November. The author and … [Read more...]
Businessing Magazine recently spoke with John Publicover, co-founder and CEO of Storedby. John turned down a full time position at a hedge fund after graduating from The University of Tampa with a degree in International Business and Finance to pursue his entrepreneurial dreams, and developed Storedby, an online marketplace where users can list and rent privately-owned, … [Read more...]
Branding is a word that you hear a whole lot about these days when it comes to marketing. Branding your business or organization means developing a business name, reputation and an easily recognizable symbol or logo that sets your company apart from your competitors. Developing a recognizable brand will make your marketing efforts much more beneficial and much easier. Focused … [Read more...]
At Businessing Magazine, we’re always looking to hear from entrepreneurs who are challenging the status quo and doing things differently. Keith Dorman of Snap Dog is one such entrepreneur. He is on a mission to elevate the average New York City hot dog from the “dirty water” dog people usually associate with hot dog carts to his 100% premium beef hot dogs in natural casings. … [Read more...]
Last month, I wrote an article about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, Barnes & Noble, and Kobo, and how the more widely available your e-book is, the better shot you have at reaching people who don’t already know about your … [Read more...]
When it comes to setting up a small business, lots of work needs to be done to effectively set it up. For instance, you need a place to operate your business from, whether this is via an actual location or simply online. Then you have to think about website setup, pricing, staff, what types of products and services you’ll offer, marketing, and more. With this super long to-do … [Read more...]
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