Branding

Where’s Your Sign? Knowing Where to Advertise Your Business

The world is starting to move forward whether COVID-19 likes it or not. Businesses around the world have closed down, and there is more room than there has been in a long time to step up and take control of your living by starting your own business. With your customers beginning to step outside a little more confidently, it’s your job to give them something to see. Let’s … [Read more...]

5 Examples of Partnerships That Changed Brands Forever

So, you’ve launched your brand and you’re at least holding your own. The next step is to grow your business. But without a big advertising budget, how do you do that? One way is to partner with another brand. With a brand partnership, you get exposure to your partner’s customer base, and vice-versa. It’s a win-win! Here, we’ll go through five different examples of brand … [Read more...]

The Most Innovative and Unusual Customer Reward Programs

We all appreciate feeling valued by our favorite brands, which prompts companies to work hard to find interesting new ways to reward their most loyal customers. Which brands have come up with innovative reward programs that make it easy for their clients to keep on returning to them? My Starbucks Rewards Introduced an App-Based Program The huge success of the Starbucks … [Read more...]

5 Ways Personalization Can Help You Boost Conversions

We live in a day and age when companies can either choose to personalize their online presence or perish by sticking to old and outdated practices. Now that every business is racing to personalize everything from the copy on their websites to the emails they send to their customers and the stories they publish on social media, it’s important more than ever before for you to … [Read more...]

How to Ensure Your Start-Up Brewery Stands Out from the Crowd

Breweries have long-since been a staple business in the United States, with customers anxious to give the various brews a try. All you have to do is take a look at the number of craft breweries that have opened across the country from 2012-2017 which grew by a massive 159% to see just how much interest there is in these establishments. With that said, opening a successful … [Read more...]

4 Factors to Consider Before Designing Your Product Packaging

When you’re selling a product, your packaging is likely going to be one of the first things that your potential customers will see, and it could very well sway their decision of whether or not to buy it. Creating packaging that stands out from the shelf for all the right reasons is a must, but coming up with an idea that’s going to seriously wow your customers is not always … [Read more...]

How to Boost Brand Trust with UX Design

Every business in operation these days is a part of the digital business community in some way. Even if you don’t offer services from the digital niche, the sole fact that you have social media accounts and/or a website means that you are a “digital business”. As a digital business, communicating your business goals, ideas, and services requires a myriad of branding activities … [Read more...]

5 Ways to Make Your Business More Personable

Building brand loyalty can be tricky. After all, you're asking people who you have no connection with to transfer their buying preferences to you. While it seems like a daunting task, it is a rewarding one as evidence has shown that businesses that are able to make an emotional connection with their clients and customers are more likely to keep them. Making this connection, … [Read more...]