Getting your brand and company ethos noticed in crowds of businesses, small and large, can be challenging. But without brand visibility, you risk becoming part of the noise that customers ignore. Don't worry. Follow these five tips, and you’ll be on your way to ensuring that your name gets …
Branding Articles and Interviews (tag)
How Branding Provides a Competitive Advantage
In order to be successful in business, it is important to create a strong brand that will set you apart from your competition. By branding your company in a unique and memorable way, you can make it easier for customers to find you and associate your products or services with what you stand for. A …
5 Ways to Lead Your Business to Exponential Growth
Many people think that growing a business is as easy as investing money, opening their doors, and the money starts pouring in, only to find out later that growing a business is more challenging than they thought. You will have to deal with innumerable challenges when starting a business, especially …
6 Efficient and Effective Steps to a Corporate Rebrand
Change is inevitable and is a common norm across all niches. Things change, forcing people to shift and conform to them. Your business is not immune to such changes. After operating for some time, your strategy may become obsolete. The model may no longer be working. Also, your business name and …
Strengthen Your Brand Identity with Product Packaging and Branded Tape
The foundation of brand identity is a favorable reputation based on honest feedback from satisfied customers. Whether you are a multibillion-dollar company or a fledgling startup, brand identity distinguishes you from the crowd. Almost 90% of marketers consider brand awareness their topmost …
What to Think About When Coming Up With a Company Name
When you're starting a new business, one of the first things you'll need to do is come up with a name. A company name might not be important to some since it doesn't affect the day-to-day operations, but it can be a big deal for others that are concerned with their brand and image. While calling …
