Branding

3 Contemporary Strategies That Can Help Expand Your Small Business

As a new entrepreneur, you may be wondering how you can expand your business. You want your products to reach as many people as possible, but maybe you feel like you’ve exhausted all marketing strategies. To be successful, you need to make as much of a profit as you can, but it also needs to be on a consistent basis. Two things you’ll definitely want to do are to attract new … [Read more...]

5 Simple Ways to Help Your Business Stand Out

In today's climate, there are millions of businesses across many different industries. With the oversaturation of the market, you must find a way for your business to stand out. There are many different ways to do so; here are five simple ways you can help your business stand out. A Strong Social Media Presence Social media is the most prominent way of connecting with people. … [Read more...]

Brand Clarity Expert Shares Branding Mistakes and Offers Tips for Building a Stronger Brand as a Solopreneur

If you’ve followed The Successful Solopreneur column for any length of time, you know I love a good business book. Who needs crime or romance when you can read about how to grow your business or learn effective ways to differentiate yourself from others in the market? I’d rather take the latter any day. Well, one of my latest reads is Personal Brand Clarity: Identify, … [Read more...]

How Branding Can Make or Break Your Business

When you think of starting a business, you would imagine people swarming in to snatch up your products. But, what makes a product in demand on the market? The answer is branding. Branding is an important factor in making your business successful. It connects all aspects of your business from the identity of products and the vision, to the story, target audience, and … [Read more...]

Does Your Business Need a Trademark (and How Do You Register One?)

A trademark allows you to protect the key elements of your business from being misappropriated by malicious third parties, and all of the world’s best-known brands make use of the associated legislation to prevent others from piggybacking on their good reputations. The question is, should your business leverage the same laws by registering a trademark, and how do you go … [Read more...]

5 Examples of Partnerships That Changed Brands Forever

So, you’ve launched your brand and you’re at least holding your own. The next step is to grow your business. But without a big advertising budget, how do you do that? One way is to partner with another brand. With a brand partnership, you get exposure to your partner’s customer base, and vice-versa. It’s a win-win! Here, we’ll go through five different examples of brand … [Read more...]

The Most Innovative and Unusual Customer Reward Programs

We all appreciate feeling valued by our favorite brands, which prompts companies to work hard to find interesting new ways to reward their most loyal customers. Which brands have come up with innovative reward programs that make it easy for their clients to keep on returning to them? My Starbucks Rewards Introduced an App-Based Program The huge success of the Starbucks … [Read more...]

5 Ways Personalization Can Help You Boost Conversions

We live in a day and age when companies can either choose to personalize their online presence or perish by sticking to old and outdated practices. Now that every business is racing to personalize everything from the copy on their websites to the emails they send to their customers and the stories they publish on social media, it’s important more than ever before for you to … [Read more...]