A business' product is an overall measure of the entire business and not just what it sells. A large part of a business that can dictate profits and sales is the critical intangible known as the company's brand. Here are some reasons why your company's brand is perhaps the most critical factor in determining your company’s success. Top Talent Looks for Strong Brands It is … [Read more...]
There are almost 25 million ‘nonemployer establishments’—a.k.a. businesses with no paid employees—operating in the United States today according to the Census Bureau. Though I became one of them seven years ago, I remember when I started like it was yesterday. I had no real experience running a business. Sure, I’d helped various family members at their companies for years, … [Read more...]
Nowadays, we’re being constantly overwhelmed by commercials. An average American is exposed to 4,000 to 10,000 ads on a daily basis. It’s no wonder that the number of Americans using some sort of ad blocking software doubled in the last four years, reaching a 30 percent mark in 2018. People are getting absolutely overwhelmed by ads, and this is a phenomenon commonly known as ad … [Read more...]
A company needs to find its brand early on. It’s what will set it apart from the competitors and make it recognizable to its clients and customers. Even though it seems like an abstract process, it’s actually rather important when it comes to making your mark on the market and creating a customer base. Marketing your brand doesn’t have to be an expensive endeavor, even … [Read more...]
Envelopes are a basic day-to-day tool mostly used in offices to send documents, letters, or cards. They play a crucial role in protecting content and enhancing the efficacy of direct mail campaigns. When companies send their marketing mails or letters, envelopes ensure that the information arrives both in their right destination and in acceptable condition. In some instances, … [Read more...]
When I think of Johnson & Johnson, one of the first images that comes to mind is a newborn baby being cradled while lying in a kitchen sink partially full of lukewarm, sudsy water. As a lightly colored wash cloth is wiped across the baby’s smooth-as-silk skin, the parent bather is smiling, safe in the knowledge that the products will not irritate the little one’s eyes or … [Read more...]
As a business owner, it’s natural to think about what you want and how to go about getting it. So, when it comes to marketing, it's sensible to discuss an overarching plan and it's practical to discuss techniques for achieving your business objectives. But this type of thinking is missing an essential element: perspective. Whose perspective are you adopting when you roll out … [Read more...]
There is no easy path to becoming a successful entrepreneur, we all know that. Business development is an art of its own, and so is marketing, employee interaction, product management, and so on. The magical formula that will make your brand stand out on the market simply doesn’t exist, even if it seems that many brands are following the same generic path and still somehow … [Read more...]
As primarily visual creatures, we have a tendency to make decisions not simply based on the inherent quality of an item, but its presentation. Yes, no matter our intellect and ability to think pragmatically, we still judge the book by its cover, and in this age of having literally too many choices, picking out a brand on a shelf next to dozens of the same products has become a … [Read more...]
Whether you ignore them or not, changes are inevitable, in business as in life. Awareness of ever-changing trends and circumstances is necessary when doing business, but sometimes it takes more than just keeping up with the pace of change. Every once in a while, a company needs to go through a radical transformation to improve business and to stand out in the crowded market. … [Read more...]
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