When you’re selling a product, your packaging is likely going to be one of the first things that your potential customers will see, and it could very well sway their decision of whether or not to buy it. Creating packaging that stands out from the shelf for all the right reasons is a must, but coming up with an idea that’s going to seriously wow your customers is not always … [Read more...]
For many entrepreneurs and start-ups, branding is an ambiguous and overwhelming task to consider because there are a lot of moving parts that make up a brand, both tangible and intangible. In many ways, the effectiveness of your branding correlates directly with the success of your business. Here are five effective branding tips for entrepreneurs who want to leave their mark on … [Read more...]
Every business in operation these days is a part of the digital business community in some way. Even if you don’t offer services from the digital niche, the sole fact that you have social media accounts and/or a website means that you are a “digital business”. As a digital business, communicating your business goals, ideas, and services requires a myriad of branding activities … [Read more...]
Building brand loyalty can be tricky. After all, you're asking people who you have no connection with to transfer their buying preferences to you. While it seems like a daunting task, it is a rewarding one as evidence has shown that businesses that are able to make an emotional connection with their clients and customers are more likely to keep them. Making this connection, … [Read more...]
Despite the advancement of new information and communication technology, standard mail still remains relevant to certain businesses; however, postage rates can be costly depending on the type of mail that you are sending. One way to overcome this challenge is to use a franking machine. Here are some of the reasons why you need a franking machine for your business. What is a … [Read more...]
Have you been trying to think of the most profound places to strategically place your merchandise logo to influence potential customers? If yes, then you are on the right track to a better understanding of branding, considering this is a problem people face day in and day out in the business sector. Successfully building a dominant brand in your industry is a dream come … [Read more...]
Have you ever heard of a man named Charles D. Fey? It’s alright if you haven’t, as we cannot see many people knowing who the man is, despite his invention of one of the most played gambling games in the history of the world. This man invented the slot machine back in the late 1800s by designing the Liberty Bell machine—a game that would very quickly sweep the world. It is no … [Read more...]
A poorly designed, dinky website no longer cuts it in this modern tech-driven era. Customers expect to buy a product/service from a website that is navigable, has a well-curated list of options, and sports a design layout that is easy on the eyes. But because great web design usually comes with a hefty price tag, a lot of startups and small mom and pop shops forego the services … [Read more...]
Handshakes might be the main way of making first impressions, but certainly aren’t the only proof of the fact that first impressions matter. For the very same reason, people advise new business owners that they need to dress the part if they want to instill trust into their investors, customers, as well as employees. To put it simply, aesthetics matter, but form and function … [Read more...]
Rucksacks, knapsacks, or backpacks. Whatever name you choose to give them, these items are crucial bags for light travelers and digital nomads. They have become very useful in recent days and many people are already using them. Companies have started promoting their brands on the faces of rucksack as a marketing strategy. The difference between a rucksack that will work … [Read more...]
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