When you're starting a new business, one of the first things you'll need to do is come up with a name. A company name might not be important to some since it doesn't affect the day-to-day operations, but it can be a big deal for others that are concerned with their brand and image. While calling your company "Corporation 9592" and then getting down to work might be a tenable … [Read more...]
A while back, people did not think much about their packaging. The products would be put in plain boxes for the sole purpose of getting the product to the consumer intact. Over the past year, however, people have realized why they need to invest more in their packaging and branding. Here are the main reasons why packaging is vital for your business. Packaging Protects Your … [Read more...]
Image is everything and nowhere is this more real than in the business world. Customers tend to associate how you look with your levels of success and what they expect from you. If you dress like an ordinary person or furnish your office with a regular kind of furniture, then you may not get serious clients. This is why many offices go all out when securing office spaces and … [Read more...]
The personality of a business is conveyed through branding. And it is of the utmost importance to brand your business well, as you want the consumer to understand who the brand is and its values and mission so that they know and understand what they are buying into. In a increasingly digital world, with the presence of so many social media networking sites, having a clear … [Read more...]
When you’re in business, promoting yourself is an ongoing task. And often this seemingly simple task requires you to be creative due to a large number of competitors you may find yourself up against. It’s easy to say that promotion is essential to an effective marketing strategy. But what exactly is effective promotion? What is the best strategy? And how do you keep your … [Read more...]
Sticker marketing. It might sound weird to you. Especially if you associate stickers with kids trading their newest attainment on the playground. What could these sticky pictures possibly do for your business? We will share exactly that with you in this article. Below, we will explain all about the intrinsic marketing power of stickers and how this can be put to work in any … [Read more...]
Everywhere we look - cups, laptops, phones, iPads - we see die-cut stickers. From a business marketing standpoint, a sticker is an inexpensive and fun way to help build your brand, increase your visibility, and boost morale, too! Not only are stickers inexpensive, but typically, customers like them and view them more as a gift than a promotional tool. When customers stick … [Read more...]
Site hoardings may be very practical in terms of the way they keep members of the public out of a construction site, but they have many benefits from the perspective of visual marketing to offer, too. Of course, hoardings prevent people from seeing into a site and help to minimize the amount of dust and noise that would otherwise escape into the local environment, but that … [Read more...]
E-commerce is one of the fastest-growing industries. It’s also a great way to make money by starting your own business. The growth of an e-commerce business is not something a smart entrepreneur should ignore. The industry has been growing rapidly in the last few years, especially after the start of the pandemic. While traffic in traditional and strip malls declined for fear … [Read more...]
When you hear the word “coffee shop,” a typical person will likely mention Starbucks. After all, this Seattle brand is the biggest in the world today with over 30,000 stores globally as of 2020. It wouldn’t have reached this status, though, without some brilliant marketing strategies that truly work. So even if you’re a coffee shop owner who doesn’t aspire to be the next … [Read more...]
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