Envelopes are a basic day-to-day tool mostly used in offices to send documents, letters, or cards. They play a crucial role in protecting content and enhancing the efficacy of direct mail campaigns. When companies send their marketing mails or letters, envelopes ensure that the information arrives both in their right destination and in acceptable condition. In some instances, … [Read more...]
When I think of Johnson & Johnson, one of the first images that comes to mind is a newborn baby being cradled while lying in a kitchen sink partially full of lukewarm, sudsy water. As a lightly colored wash cloth is wiped across the baby’s smooth-as-silk skin, the parent bather is smiling, safe in the knowledge that the products will not irritate the little one’s eyes or … [Read more...]
As a business owner, it’s natural to think about what you want and how to go about getting it. So, when it comes to marketing, it's sensible to discuss an overarching plan and it's practical to discuss techniques for achieving your business objectives. But this type of thinking is missing an essential element: perspective. Whose perspective are you adopting when you roll out … [Read more...]
There is no easy path to becoming a successful entrepreneur, we all know that. Business development is an art of its own, and so is marketing, employee interaction, product management, and so on. The magical formula that will make your brand stand out on the market simply doesn’t exist, even if it seems that many brands are following the same generic path and still somehow … [Read more...]
As primarily visual creatures, we have a tendency to make decisions not simply based on the inherent quality of an item, but its presentation. Yes, no matter our intellect and ability to think pragmatically, we still judge the book by its cover, and in this age of having literally too many choices, picking out a brand on a shelf next to dozens of the same products has become a … [Read more...]
Whether you ignore them or not, changes are inevitable, in business as in life. Awareness of ever-changing trends and circumstances is necessary when doing business, but sometimes it takes more than just keeping up with the pace of change. Every once in a while, a company needs to go through a radical transformation to improve business and to stand out in the crowded market. … [Read more...]
As a small business owner, it can be an ongoing struggle to compete with larger companies with bigger marketing departments and budgets. You may feel like everything you’re doing to try to get your company’s name out there is getting buried in all of the advertising “noise”. So what’s a small business to do? The answer is to use your “uniqueness” to your … [Read more...]
When you think about a brand, what is the first thing that comes to mind? Is it their logo, a catchy strapline or tone of voice? Color too, is fundamental to our recognition of brands, which can be seen through examples ranging from Oral B and Ford to Coca Cola and Virgin. But it should not only be industry giants that leverage color as a marketing tactic. It is equally … [Read more...]
By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and building brand awareness are easy tasks. That couldn't be further from the … [Read more...]
Doctor Who happens to be one of my favorite television shows of all time. Doctor Who isn’t new by any means - it was on the air from 1963 to 1989 on the BBC and rebooted in 2005 on the same channel. It was the newer series that caught my attention (although I have gone back to visit quite a few of the older episodes), with the Tenth Doctor and his companion Rose Tyler sucking … [Read more...]
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