Chances are you have seen many examples of co-branding, whether they involved clothing, food, or other familiar items. When done correctly, it can be tremendously successful, making it a hot trend many brands are willing to attempt and achieve. So let’s discuss the appeal of co-branded apparel and …
Branding Articles and Interviews (tag)
Want to Build a Better Brand? Start with the End in Mind
The brand and the culture you build are inextricably linked to the experience you deliver to your end consumer. That experience can be unbelievably positive. But it can also be catastrophically negative. The good news is that you have control over how that narrative unfolds. All you have to do is …
5 Ways You Can Get Your Brand Noticed
Getting your brand and company ethos noticed in crowds of businesses, small and large, can be challenging. But without brand visibility, you risk becoming part of the noise that customers ignore. Don't worry. Follow these five tips, and you’ll be on your way to ensuring that your name gets …
How Branding Provides a Competitive Advantage
In order to be successful in business, it is important to create a strong brand that will set you apart from your competition. By branding your company in a unique and memorable way, you can make it easier for customers to find you and associate your products or services with what you stand for. A …
5 Ways to Lead Your Business to Exponential Growth
Many people think that growing a business is as easy as investing money, opening their doors, and the money starts pouring in, only to find out later that growing a business is more challenging than they thought. You will have to deal with innumerable challenges when starting a business, especially …
6 Efficient and Effective Steps to a Corporate Rebrand
Change is inevitable and is a common norm across all niches. Things change, forcing people to shift and conform to them. Your business is not immune to such changes. After operating for some time, your strategy may become obsolete. The model may no longer be working. Also, your business name and …
