Building your brand has become crucial to creating a lasting presence and grabbing your target audience's attention in today's hyper-competitive business environment. Effective brand building includes your company's interactions, messages, visual components, and distinctive logo. Businesses need to …
Branding Articles and Interviews (tag)
A Guide for Designing Custom Product Labels
In the dynamic world of business, creating a strong brand identity is crucial for standing out in the market. One of the essential elements of brand identity is the product label. Custom product labels not only provide information about the product, but also convey the essence of your brand. Whether …
How to Identify a Luxury Brand
Luxury brands can sway consumers with their high-class products, customer service, and overall buying experience. They portray their brand stories to showcase their evolution over time to reach the current status in the market. Hermes, Apple, and Gucci are some examples of luxury brands.In this …
Should Nonprofits Care about Branding?
For many nonprofits, branding tends to be an afterthought. Maybe it’s because spending time or money on creating a brand feels like a waste of scarce resources, or perhaps it’s because nonprofit leaders simply don’t see it as important. In my opinion, however, good branding is crucial for any …
Let’s Collab: Why Co-branded Apparel is One of Clothing’s Biggest Trends
Chances are you have seen many examples of co-branding, whether they involved clothing, food, or other familiar items. When done correctly, it can be tremendously successful, making it a hot trend many brands are willing to attempt and achieve. So let’s discuss the appeal of co-branded apparel and …
Want to Build a Better Brand? Start with the End in Mind
The brand and the culture you build are inextricably linked to the experience you deliver to your end consumer. That experience can be unbelievably positive. But it can also be catastrophically negative. The good news is that you have control over how that narrative unfolds. All you have to do is …
