Branding

When Short-Form E-Books Are the Best Choice

Last month, I wrote an article about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, Barnes & Noble, and Kobo, and how the more widely available your e-book is, the better shot you have at reaching people who don’t already know about your … [Read more...]

Advise, Advocate and Collaborate: An Interview with Mark Grisafe of M. Grisafe Architect

In this edition of Monday Morning Radio, host Dean Rotbart interviews Mark Grisafe of M. Grisafe Architect about the challenges facing small business owners who operate on a local level. In the interview, Mark talks about how his business has evolved since he opened the doors ten years ago and how remaining agile allowed his business to survive the economic downturn that put … [Read more...]

The Best and Worst Business Rebrands (Infographic)

Small business owners sometimes overlook the importance of branding. And over time, rebranding may be a smart move. This infographic includes examples of both positive and negative rebanding experiences. While these branding examples are of major companies, there's plenty for small businesses and entrepreneurs to learn by example. Infographic … [Read more...]