Branding

Boutique Architecture Firm Positions Itself to Become a Brand Name

Mark Grisafe has been running a small, but successful architecture business for the last several years, but knew he needed to change his business strategy if he wanted to compete with the better-known, brand name firms in his area. His firm, M. Grisafe Architects, is a full service commercial and residential architecture firm based in Long Beach, California that can handle … [Read more...]

Out with the Old, In with the New!

In December 2014 the NBA franchise Toronto Raptors announced a new team identity to begin use in the 2015-16 season. I’ve never been a big fan of the raptor character on the old logo, so I thought it was a good idea to make an update for the Raptors. Since the Raptors team has been around since 1995 there’s a lot of familiarity with the typography and character icon. … [Read more...]

Unified Branding

Don’t Divide and Conquer When business owners think about marketing they often say things like, “We need a brochure, or a vehicle wrap, or a sign, or an ad, or a website.” They then proceed find a brochure designer, a vehicle wrap shop, a sign shop, an ad company, and a website company. Now their business is being given a visual presence by up to five completely different … [Read more...]

Small Business Marketing Essentials: 2 – The Inner Secret To Branding

Successful branding is accomplished when the business is able to effectively demonstrate the solution it desires to bring to their customer. Notice I said “demonstrate” and not “communicate”. The common business owner spends so much time trying to communicate their brand image through logos, color schemes, slogans or taglines, that they overlook the simple fact that their brand … [Read more...]

Using Your Local University to Propel Your Brand

Branding can be a tricky thing.  You may have a great product, but getting your name out there to the point that it is readily recognized can be difficult.  Many entrepreneurs have a ready population to get the ball rolling without even realizing it.  Whether you are a student or not, local colleges and universities can be extremely helpful. Office Space For those that are … [Read more...]

Identity Design Case Study: Ramsey Backflow and Plumbing

Identity design may appear simple on the surface, but good identity design has a thought, intention and reason behind the aesthetics. As an example, let’s take a look at the thinking behind the concepts for Ramsey Backflow and Plumbing. One is a bit more commercial and the other more residential. Option A – This identity has a modern, up-market feel and gives a nod to the … [Read more...]