Branding Articles and Interviews (tag)

More Than Just Logos: What It Takes to Build Brand Awareness

Marketing Hannah Whittenly July 27, 2017

By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and …

9 Crucial Small Business Branding Lessons from Doctor Who

Marketing Lindsey Wiltse May 26, 2017

Doctor Who happens to be one of my favorite television shows of all time. Doctor Who isn’t new by any means - it was on the air from 1963 to 1989 on the BBC and rebooted in 2005 on the same channel. It was the newer series that caught my attention (although I have gone back to visit quite a few of …

Shark Tank Knows All: Best Tips to Help Your Business Create a Winning Product

Marketing, Strategizing Hannah Whittenly April 3, 2017

Having a good idea does not guarantee success. There are many aspects of a product that need to be taken into consideration, which is something that the investors on the popular television show Shark Tank know a thing or two about. The following is a Shark Tank-inspired guide that will help you on …

Maven Publishing’s Business Book Covers Contest: Last Call for Nominations!

Marketing Jessica Dawson October 20, 2016

Nominations have been coming in for Maven Publishing’s first annual Business Book Covers contest, and we’d love to see more before the end of the month! If there’s a business book out there that has a cover that stands out to you, tell us about it. We’ll be taking nominations through October 31, …