When it comes to setting up a small business, lots of work needs to be done to effectively set it up. For instance, you need a place to operate your business from, whether this is via an actual location or simply online. Then you have to think about website setup, pricing, staff, what types of …
Branding Articles and Interviews (tag)
Three Books Every Entrepreneur Should Read
One trait that unifies all successful entrepreneurs is a never-ending thirst for knowledge. Entrepreneurs are among the most curious people I know, and they have to be. They are constantly learning from their own mistakes, and they’re learning from others around them. There are so many ways to find …
Advise, Advocate and Collaborate: An Interview with Mark Grisafe of M. Grisafe Architect
In this edition of Monday Morning Radio, host Dean Rotbart interviews Mark Grisafe of M. Grisafe Architect about the challenges facing small business owners who operate on a local level. In the interview, Mark talks about how his business has evolved since he opened the doors ten years ago and how …
Choosing the Perfect Domain Name for Your Small Business
You probably spent a good deal of time coming up with a great name for your small business, asking the opinions of friends and family along the way. But choosing a domain name is a whole different ball game, with different factors to consider. How do you know if the domain name you are thinking of …
What’s in a Name? Steps for Choosing a Name for Your New Small Business
You have the idea. You have experience. You even have the funding in place. You are ready to launch your new business – except for one important detail. What is its name? The name of your new business plays a critical role in its success. You want a name that is unique, yet not too far-fetched. You …
The Best and Worst Business Rebrands (Infographic)
Small business owners sometimes overlook the importance of branding. And over time, rebranding may be a smart move. This infographic includes examples of both positive and negative rebanding experiences. While these branding examples are of major companies, there's plenty for small businesses and …
