Branding is a word that you hear a whole lot about these days when it comes to marketing. Branding your business or organization means developing a business name, reputation and an easily recognizable symbol or logo that sets your company apart from your competitors. Developing a recognizable brand …
Branding Articles and Interviews (tag)
Interview with Keith Dorman, Founder and CEO of Snap Dog, Inc.
At Businessing Magazine, we’re always looking to hear from entrepreneurs who are challenging the status quo and doing things differently. Keith Dorman of Snap Dog is one such entrepreneur. He is on a mission to elevate the average New York City hot dog from the “dirty water” dog people usually …
When Short-Form E-Books Are the Best Choice
Last month, I wrote an article about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, Barnes & Noble, and Kobo, and how the more widely available your e-book …
5 Compelling Reasons Your Small Business Needs a Mission Statement
When it comes to setting up a small business, lots of work needs to be done to effectively set it up. For instance, you need a place to operate your business from, whether this is via an actual location or simply online. Then you have to think about website setup, pricing, staff, what types of …
Three Books Every Entrepreneur Should Read
One trait that unifies all successful entrepreneurs is a never-ending thirst for knowledge. Entrepreneurs are among the most curious people I know, and they have to be. They are constantly learning from their own mistakes, and they’re learning from others around them. There are so many ways to find …
Advise, Advocate and Collaborate: An Interview with Mark Grisafe of M. Grisafe Architect
In this edition of Monday Morning Radio, host Dean Rotbart interviews Mark Grisafe of M. Grisafe Architect about the challenges facing small business owners who operate on a local level. In the interview, Mark talks about how his business has evolved since he opened the doors ten years ago and how …
