If there’s one expense most businesses would rather do without, it is advertising. Not just because it is complicated, but because it is expensive and the results are not always predictable. That is why the best form of marketing is always word of mouth marketing (WOMM). But why is WOMM so powerful? The Power of Word of Mouth Marketing Word of mouth marketing is a tactic … [Read more...]
Owning and running a small business can be tough. This is especially true if your SMB is new. In fact, 30% of new businesses are expected to fail within their first years. Furthermore, 50% will fail within the first five years and only 44% will make it past the first 10 years. To be one of the 44%, it takes skill and, along with that, a greater knowledge of both processes and … [Read more...]
Digital marketing, digital advertising, digital media, and digital jargons - they are everywhere, and it’s all we hear about these days. We’re now residing in a digital world where only websites, social media, and apps matter. Books are now in downloadable forms. Even dictionaries come in app forms too. When was the last time you held a physical copy of your holiday photos? … [Read more...]
The Alternative Board (TAB), an international provider of executive peer advisory boards with over 3,000 members worldwide, recently released the results of their September 2016 Small Business Pulse Survey. If you’ve not yet heard of it, this is a survey that obtained input from hundreds of business owners to determine the qualities that separate a strong company culture from … [Read more...]
I often wonder if a business would be more efficient if it were run by children. I know that sounds crazy, but hear me out. Little kids may not be well-versed in complicated business things like accounting practices, inventory control, and supply chains (although I’m not sure these things even have to be complicated, but that’s for a different article!), but the thing that kids … [Read more...]
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