You won’t find an official “mission statement” on the Apple website. If they have one, it hasn’t been made public. But the following statement, which has appeared at the bottom of press releases coming out of Apple since at least 2012, is what most consider to be Apple’s current mission …
Business Decision Making Articles and Interviews (tag)
How to Make Decisions With More Confidence and Less Stress
From the minute we roll out of bed in the morning, we’re riddled with decisions. How many cups of coffee should I have? What should I eat for breakfast? Should I even eat breakfast? What should I wear? How should I style my hair? What time do I need to be out the door to make it to my first morning …
What is a Mission Statement, and How is it Different Than a Vision Statement?
A mission statement, which is different from a vision statement, defines the purpose and objectives of a company in the present. A mission statement explains why does the company do what it does, for whom and how. Its focus is on the present leading to the future. The main purpose of a mission …
Advantages of Owning Your Own Business (In Case You Need a Reminder)
Ever have one of those days (or weeks) where you wonder why on earth you ever started your own business? Your clients are whiny, your supplies didn’t get delivered on time, and your staff all forgot to take their happy pill. I mean, really. What possessed you to think that being your own boss was a …
Listening to These 3 Gut Instincts May Make You a Better Businessperson
In business, it is easy to find solid, tangible advice on most everything from how to create a high-converting website to the best ways to advertise and promote your business based on statistics and past practices. But what if your head is telling you that you should do one thing, yet your gut is …
5 Steps to Making Better Decisions
This article is one in the multi-part series entitled The Entrepreneurial Mindset. Experts suggest that the average person makes thousands of decisions a daily. This includes deciding things such as what to wear, what and how much to eat, whether or not to answer a phone call or text, and …