Business Ethics

Ethics in Business: 5 Questions With Melissa Armentrout, Owner of Skycrest, Inc.

Melissa Armentrout, Owner of Skycrest Incorporated, answers Businessing Magazine's 5 Questions. She discusses the importance of staying true to your personal convictions when it comes to business. What are the primary service(s) or product(s) that your business provides? Skycrest is an Executive Search Consulting firm focused on the Life Science industry globally. Who’s your … [Read more...]

Bait and Switch Marketing Woes

As a consumer, nothing makes me more frustrated than “bait and switch” tactics from businesses. The most recent example of my ire was last year; I was watching television and saw an Outback Steakhouse commercial advertising steak and lobster for only $19.99. The food looked awesome; I really like lobster and I really, really love steak, plus, I was a recent recipient of an … [Read more...]

BM Windows in San Diego: Ethical Sales and Marketing Plus Consumer Education Give a Small Business an Authentic Advantage

Family-owned B.M. Windows rises above competition with a sales, marketing and service approach customers trust. Michal Bohm, owner of B.M. Windows in San Diego, talks to us about social media challenges, marketing opportunities and the connection between ethics and longevity for small businesses. Michal notes that the company gains most of its customers through referrals … [Read more...]