Business Plan

How to Start a Small Business Right Out of College

You’ve heard the horror stories about recent college graduates. There is an unprecedented amount of student loan debt and despite an improving economy, 10.5 percent of recent grads are unemployed (as compared with 8.4 percent in 2007). As the Economic Policy Institute put it in a May 2015 article, college graduates have been “idled” by the economy. Here is a quote from the … [Read more...]

Why You Should Put Your Small Business Goals in Writing

I am a pretty fly-by-the-seat-of-my-pants kind of business person. While I have some general idea of which way I want to go professionally and I continue to take steps to get there, I largely follow the flow of what feels right at the moment. For instance, when I first went into writing, I thought I wanted to write about health, fitness, and personal development. However, … [Read more...]

7 Steps for Creating a Budget for Your Small Business

Just as it is with your personal expenses, it is essential to have a budget in place for your small business. A good budget helps you estimate your income and expenses over a period of time – usually a calendar year with a small business –allowing you to make important decisions for your company. If you are not someone who is good with numbers, you may be daunted by the … [Read more...]

Act II: Tips for the (ahem) Older Entrepreneur

What does the typical entrepreneur look like? If you are like most people, you probably picture someone in his or her 20s. Maybe someone who is fresh out of college or maybe even still in college. Right? Wrong. According to the 2014 Kauffman Index of Entrepreneurial Activity, the largest age group for entrepreneurs is 45 to 54, and it is growing. In fact, the percentage of … [Read more...]

How to Create an Impactful Mission Statement in 5 Simple Steps

Although most small businesses only have a one to two-line mission statement, it is the words contained within this small declaration that can have a huge impact on its success or failure. After all, the mission of the company not only tells the consumer what your company stands for and strives for, hopefully increasing their desire to want to do business with you, but it … [Read more...]

4 Questions to Answer Before Talking to a Prospective Client

Who am I is not a philosophical question for small business owners - it’s the first step to converting a lead. To prepare to engage with clients and prospects, you have to start with the basics.  While some of these essential questions might seem obvious, it is important to lock down your answers to understand who you are and what value you provide as a business and to … [Read more...]

Golden Care in San Diego: Passion and Planning Build a Thriving Business

Advice for creating a mission-driven business from Golden Care Owner Porsha Vogt. For Porsha Vogt, founder and owner of Golden Care, a senior in-home care agency, starting a business was personal.  She was motivated to start a senior care business because of experiences in her own family, and that personal care and attention became part of the mission and the practice of her … [Read more...]

Creative Ways to Finance Your Small Business

So you’re a small business owner. You have the great idea. You have the well-developed business plan, and you know exactly where you want to go and what you want to do. What’s left to do? Secure financing! Ideas can only get you so far, you need the capital to turn those ideas into reality. There is a myriad of ways to go about financing your small business. Let’s explore your … [Read more...]

An Easy-to-Understand Guide to Creating a Business Plan

As Winston Churchill once said, “He who fails to plan is planning to fail.” While this is undoubtedly true, the plan itself is extremely important as it must contain certain things if you’re going to achieve a high level of success. Things that will blow your competitors away. Things that will help you earn high enough profits to take care of you and your family both now and in … [Read more...]