Competition Research

Overcoming the Challenges of the Trucking Industry

The trucking business can be a lucrative field when it is managed correctly. No matter what parts of our lives end up converting to a digital format, there is no less need to be able to move things from place to place. You can't email someone a package, after all. Because it's such an enduring enterprise, there is less worry in trucking about the availability of business. … [Read more...]

4 Basic Elements of a Solid Marketing Plan

When it comes to marketing your small business, you have a ton of options and avenues to consider. For instance, there’s your website and deciding what to put on it, both in text and images, and even whether or not to have a blog. You have to think about social media too, as well as which platforms could give you the most return given your target market. Plus, you might also … [Read more...]

How Amazon Can Help You Beat Your Competition

Just a few months ago, a client contacted me wanting help with a new task. His business had a product that they were going to list on Amazon and they needed a good product description. Correction. They needed a compelling, beat-all-of-the-other-competitors-product-description product description. And boy did they have some competition. When I did a search on Amazon for their … [Read more...]