Competition Research

How to Write a Killer Business Plan in 7 Days

A business plan is the blueprint of your business that recaps your goals, and how you will achieve them by utilizing different strategies. When entrepreneurs learn about the market, competitors, and customers’ needs, it helps them set the right priorities. Contrary to what many people believe, a business plan helps an entrepreneur, not an investor or other financial … [Read more...]

How to Stand Out at Trade Shows

Trade shows are great for business and just because you are a small business, it doesn’t mean you cannot be seen and heard at these events. Often, big companies have standard stalls and don’t really bother too much to stand out from the crowd. This is where you as a small business can stand out and get people talking. You have to ensure that the money you spend to be at the … [Read more...]

4 Signs that Your Business Idea Is Viable

If you’re like most entrepreneurs or wannabe entrepreneurs, you have ideas every day. In the shower or bath, when out walking, and as you try to doze off. They just come to you. However, you have to qualify them to determine which are worth pursuing and those that just aren’t viable. How do you do that? In this article, we briefly explore some signs and questions to ask to … [Read more...]

Overcoming the Challenges of the Trucking Industry

The trucking business can be a lucrative field when it is managed correctly. No matter what parts of our lives end up converting to a digital format, there is no less need to be able to move things from place to place. You can't email someone a package, after all. Because it's such an enduring enterprise, there is less worry in trucking about the availability of business. … [Read more...]

4 Basic Elements of a Solid Marketing Plan

When it comes to marketing your small business, you have a ton of options and avenues to consider. For instance, there’s your website and deciding what to put on it, both in text and images, and even whether or not to have a blog. You have to think about social media too, as well as which platforms could give you the most return given your target market. Plus, you might also … [Read more...]

How Amazon Can Help You Beat Your Competition

Just a few months ago, a client contacted me wanting help with a new task. His business had a product that they were going to list on Amazon and they needed a good product description. Correction. They needed a compelling, beat-all-of-the-other-competitors-product-description product description. And boy did they have some competition. When I did a search on Amazon for their … [Read more...]