Every legitimate small business owner is out to make money. After all, why else would you go through all of the work and stress of starting, running, and managing a small business? And in order for your business to make money, you need to make sales. The word “sales” may conjure up certain …
Consumer Education Articles and Interviews (tag)
Six Pitfalls to Avoid When Writing a Case Study
Do you use case studies in your marketing program? If not, maybe you should. They’re battle-tested content marketing tools that make an impact. That’s why they're a staple of many content marketing programs. Put simply, case studies pack a powerful punch. They also provide a good return on …
What is an Infographic and What Are They Used For?
An infographic is a data-rich, graphical representation of a story or thesis. It combines text and graphics to convey a message in a more interesting medium than an article or single photo. Research shows infographics to be around 30 times more likely to be read than plain text articles. The purpose …
BM Windows in San Diego: Ethical Sales and Marketing Plus Consumer Education Give a Small Business an Authentic Advantage
Family-owned B.M. Windows rises above competition with a sales, marketing and service approach customers trust. Michal Bohm, owner of B.M. Windows in San Diego, talks to us about social media challenges, marketing opportunities and the connection between ethics and longevity for small …
