Coupons & Discounts

An Interview with Fiona Dai of CouponBirds

For this Businessing Magazine feature interview, we talked with Fiona Dai, Account Manager at CouponBirds, a company that provides visitors to their website with coupon codes. CouponBirds was launched in 2015, with a mission to provide users with real-time and effective coupon codes, and also boost sales for their merchant partners. The company has an aggressive goal to occupy … [Read more...]

Driving Customer Purchases With Coupons: An Infographic

Coupons offer businesses a number of benefits. From influencing where consumers buy from and how much they spend to driving brand awareness and increasing customer loyalty, the use of promo deals has the ability to help businesses rake in short-term revenue and maximize long-term ROI through repeat customers. Coupled with the fact that the majority of customers specifically … [Read more...]

5 Data-Backed Ways to Increase Sales This Year

Selling is an art that many people or small businesses have yet to perfect. In most cases, there’s room for improvement, whether you modify your follow-up process or test new customer incentives. Whatever tactic you choose, it’s important to use data to back up your ideas—what worked for someone else may be just right for your company as well. Data also serves as an easy way … [Read more...]