Coupons offer businesses a number of benefits. From influencing where consumers buy from and how much they spend to driving brand awareness and increasing customer loyalty, the use of promo deals has the ability to help businesses rake in short-term revenue and maximize long-term ROI through repeat customers. Coupled with the fact that the majority of customers specifically seek out and use coupons, integrating them into your business strategy seems like a win-win.
However, getting started with coupons can be intimidating, especially for eCommerce businesses or small business owners who worry about the loss of revenue through lowered prices and struggle with incorporating coupons into an already built-out business strategy. Luckily, there are several ways you can seamlessly introduce coupons as a business tactic.
To help you start, Wikibuy created a coupons infographic with 29 research-backed stats for driving customer purchase with coupons. Check out the full infographic below to see how you can begin driving revenue and increasing customer loyalty today.