Various forms of digital and internet marketing have become the standard for selling products and services. And if your business wants to succeed, you need to write persuasive online listings using words that quickly get your message across.
The right words in your online listings can paint a clear picture for readers about what you’re selling, compelling them to take action after reading and make that purchase.
Your listing should clearly identify and represent your product, so consumers don’t have to figure out what you’re selling. If viewers have to spend more than a couple of seconds to realize what you’re promoting, they’ll just keep scrolling to another listing. Once you’ve caught their eye, you need to hold that attention by writing a clear, concise and engaging listing.
Here are the main elements that go into making a great eCommerce listing whether that’s on a third-party platform like Amazon or Etsy or your own product page.
Keep Buyer Psychology in Mind
To successfully sell your product you need to define who your customers are and how they think. Using a bit of psychology, you can reach more consumers and make an impact on their buying patterns.
Play to emotions – Make positive connections with buyers. Tie an emotion into your offering like feeling sentimental, happy, or empowered – make them feel included so they feel like you’re writing directly for them.
Provide value with facts – People want to know the details and facts about what you’re selling. The more information they have, the easier it will be for them to decide if your product is right for them.
Focus on consumer needs – While the features of what you’re selling are important, it’s the benefits that are going to do the selling. Write listings that highlight what your product or service will do for consumers.
Listing Techniques That Work
There are marketing techniques that help you make the most out of each of your eCommerce listings:
Post when consumers are shopping – Whether you’re posting on social media or seller’s platforms, there’s a “best” time to post – on weekends or after 5 pm on weekdays. These are the highest traffic times for consumers to be online.
Write headlines that make an impact – Catch the attention of buyers instantly with interesting and creative headlines.
Make your descriptions work for you – Your product descriptions should also be creative and flow easily. Use adjectives to enhance products and services, making them so appealing that no buyer can do without.
Add high quality, appealing visuals – Visuals are the backbone of every listing. Adding an image or video brings your listing full circle by combining text with a picture.
Create Attractive Listing Designs
Your eCommerce listing needs to go hand in hand with an attractive design and layout – and it needs to be readable. If buyers have difficulty reading the text and content of the listing, they’ll just click away to find another seller listing. You can’t afford to lose sales because of readability.
Make text appealing by:
Making use of just the right amount of white space.
Using sans serif font which is easier to read on-screen.
Choose easy to read fonts, such as Gotham or Proxima Nova.
Avoid using a small font.
Avoid using more than two font styles.
Writing great eCommerce listings doesn’t have to be daunting. Use the pointers listed here to write listings that reach your audience and grab their attention. Your customers will care about what you’re selling if you do, so highlight your products or services through creative headlines, memorable descriptions, and persuasive words. See more listing tips from ForSaleByOwner in the visual below: