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5 Reasons Why Digital Marketing Is Essential for Your Business

5 Reasons Why Digital Marketing Is Essential for Your Business

As the digital marketing movement continues to gain momentum, businesses need to develop innovative ways to tap the potential of online marketing and to promote visibility in the vast online marketplace. If you are on your way to launch a start-up or you want to grow your business, it’s time to investigate how digital marketing can help you boost the online presence of your company, build your brand, and to transform your website into a money-making platform.

Below are the 5 most obvious reasons why you need online marketing to fulfill your business objectives:

Boosting Visibility

The Internet, along with the growing popularity of e-commerce, have brought drastic changes in people’s lifestyle. Today, people are more likely to shop online than to spend some time to find an item of their choice from brick-and-mortar shops. From buying monthly groceries to getting access to mobile movie tickets to purchasing home furniture, people are spending more time on the internet and making the most out of online shopping deals.

According to a Forbes report, around 82 percent of consumers conduct online research, and according to Tech Crunch, 79 percent of these people choose to shop online. These stats actively enforce one truth- online shopping will continue to dominate commerce in the future. So if you are not going online, you may be failing to reach a bigger audience and earning higher revenues.

Whether you are selling artificial jewelry or you want to improve the sales of your company’s drill bits, your online platform can serve as an excellent resource for your prospects, allowing them to get additional information about your products and purchase them at their convenient times. With more and more people using their smartphones to do online shopping, you may consider creating an app for your website, encouraging your customers to download it on their phones.

Measuring Success

With digital marketing, you can measure the success of your marketing campaigns. Metrics matter a lot when it comes to measuring the success of your marketing campaigns. While traditional advertising methods, such as television commercials and newspaper ads, are useful, you cannot always measure the performance of such techniques. You are not able to get any data concerning how many people purchased your product after watching your ad on television. With digital marketing, you can track your campaign’s performance at every step.

Connecting with Your Customers

You can leverage social media marketing to communicate with your existing customers as well as prospects. By using social media platforms, you can keep your customers updated with new information regarding the latest developments in your company or product offerings. This is a great way to promote your new or upcoming products. Provide short descriptions of your upcoming products on your social media platforms and you can catch the attention of prospects. Additionally, social media marketing campaigns that are authentic have consistently been associated with high return-on-investment.

By investing just a few bucks every month, you can connect with thousands of people, who take an interest in your products and communicate with industry experts through your blogs and LinkedIn account. The widely used online promotional channels include Facebook, press outlets, Google+, Twitter, LinkedIn, blogs and websites. You can regularly communicate with your customers to know their feedback about your products and pricing. This is far easier than collecting your customers’ opinions through surveys.

Combatting Competition

People get a lot of choices when they do online shopping. People can now easily purchase products that are not available locally. Businesses with an online presence can take this opportunity to cater to the specific needs of various groups of customers by delivering them what they need. This way, companies can beat the competition and protect their identities over local small as well as large retailers. On the other hand, if you are running a local business, you can capitalize on online marketing to target specific markets and customers. For example, you may promote your Facebook page to particular demographics or cities.

Creating Brand Identity

When you establish an online presence, you can show to your target customers that you are actively engaged and running a business successfully. Your online presence stands testimony to your growth mission. If you are running a local business, an online presence can help you win the confidence of your target audience and maintain a large customer base. Companies that invest in online marketing campaigns can rank higher up on search engines and can attract a large number of visitors. It is easier for you to reach new markets if you create a strong brand identity. Additionally, with your Facebook page, blog, and website, you are creating a “press” that is solely controlled by you and your brand. This way, you can create a strong impact in the minds of your target audience.

Modern customers are more likely to search online for product information. You are lagging behind if you are not capitalizing on the current digital marketing revolution and your competitors are doing so. If you do not have an online presence or you do not deploy the right online strategy, it will be almost impossible for customers to find you. Going online and going social are the best ways to promote your brand.

An effective digital marketing strategy is crucial to the success of your progress. With the digital marketing landscape changing gradually, you may want to make sure that you adopt the right approach to make digital transformation work in your favor. The most significant challenge in creating a digital marketing strategy is to create an appropriate digital marketing plan. This plan should highlight what platforms you should use to reach your customers and how you should use them to capitalize on their potential. This plan should also highlight what you should do to boost your search engine traffic and to rank high in search engine results. This may sound quite overwhelming in the beginning, so consulting an online marketing expert is a better idea for most beginners.



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by Ryan Shelley // Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is active in influencing and promoting user-driven SEO, personalized marketing and, empathic leadership.

Opinions expressed by contributors are their own.