Google Analytics

How SMEs Can Prepare for Google’s May 2021 Algorithm Update

Companies are at the mercy of Google because when the search engine giant decides to update one of its many algorithms, websites can see traffic increase dramatically or fall off spectacularly. And if you're like many small and medium-sized enterprises that are reliant on web traffic to bring in sales, it's vital that you know ahead of time that a big algorithm change is coming … [Read more...]

5 Reasons Why You Should Still Use Meta Descriptions

In the world of SEO, everyone wants to crack the code and make their content more visible than their competitors. This is where, meta descriptions can make or break their optimization process. Some people underestimate the importance of meta descriptions and let Google algorithms do their job for them. If done correctly, they can help you rank high in Google, but it’s not an … [Read more...]

A Complete Guide to Using Google Analytics for Search Engine Optimization

In order to promote your business effectively in 2018, a robust and well-executed SEO strategy is a must. In fact, 93 percent of online experiences now begin with a search engine. Even more intriguing than the number of people who use search engines to begin an online experience, is the fact that these searches often lead to a conversion. To be more specific, SEO has become … [Read more...]

Why Affiliate Marketing Matters

Look out, kids — there’s a new marketing buzzword in town, and its name is “affiliate marketing.” This might be a term you’ve heard used in the office or on marketing blogs, but there’s a chance you’re still not familiar with what it actually means. Though you can surely imply some things about it from the name, one of the simplest definitions of it comes from Pat Flynn’s Smart … [Read more...]

5 Reasons Why Digital Marketing Is Essential for Your Business

As the digital marketing movement continues to gain momentum, businesses need to develop innovative ways to tap the potential of online marketing and to promote visibility in the vast online marketplace. If you are on your way to launch a start-up or you want to grow your business, it's time to investigate how digital marketing can help you boost the online presence of your … [Read more...]

How to Utilize Every Aspect of Your Sales Funnel

The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, it’s important to utilize every aspect of the sales funnel. First, you’ll … [Read more...]