In the past, most marketing experts addressed their customers as one massive demographic in order to cut costs and thus create a better ROI. Unfortunately, this kind of solution doesn’t seem to have as great of an effect in 2017. Therefore, the cost-effectiveness of traditional marketing is no longer what it used to be. Today, in order to reach out to your consumers in the … [Read more...]
As with almost everything, marketing has evolved with the times. Just seeing the changes from the 1990s vs. 2017 is enough to give anyone a blast from the past. The advent of new technologies and trends meant businesses had to change the way they marketed their product or services to people. Remaining stagnant meant financial death, so companies throughout time have molded … [Read more...]
Pitching your company’s products or services to prospective clients is arguably the most important step in building a successful business. In order to grow your business and client list, effective pitches are essential. Some of you reading this may feel like pitching to new clients is the most anxiety-inducing task that you take on in your day-to-day work (I was like that … [Read more...]
The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, it’s important to utilize every aspect of the sales funnel. First, you’ll … [Read more...]
When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and add valuable sales revenue to your business. The reason conversions matter so … [Read more...]
Small business owners everywhere are getting in on the analytics game, even those that wouldn't consider themselves "tech savvy". In this interview with Rick Jackson, Vice President of Marketing at Qlik, a leading visual analytics company headquartered in Radnor, Pennsylvania, we asked him about how small business owners can benefit from analytics and how they can begin taking … [Read more...]
There are a myriad of resources available to the internet marketer, some better than others — and some more expensive than others. Depending on the nature of your marketing strategy, forking over some cash for high-quality, complex tools might be a good choice. But if you are on a tight budget, or simply don’t need anything too intricate, these tools are my favorites that won’t … [Read more...]
I don’t know about you, but when it comes to running my business, I try to cut costs wherever I can. Sure, there are some areas where this isn’t possible (and I never sacrifice quality), but if I’m offered something at no cost to me that could help me become more efficient or effective, far be it from me to turn it down. So, if you’re frugal like I am, here are four of my … [Read more...]
When it comes to marketing your small business, you have a ton of options and avenues to consider. For instance, there’s your website and deciding what to put on it, both in text and images, and even whether or not to have a blog. You have to think about social media too, as well as which platforms could give you the most return given your target market. Plus, you might also … [Read more...]
For small business owners with a smart phone, managing your company’s marketing efforts is now easier than ever. This infographic, submitted by Justin Green of M2 On Hold, provides a list of the best apps for project management, social media management, project collaboration, file sharing, and keeping up with digital developments. … [Read more...]
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