When creating a blog post or updating a website, you may ask yourself how many words should you have on a page to drive long-term SEO results. John Mueller, Webmaster Trends Analyst at Google, made it clear that word count no longer matters in Google rankings. Why? Because it’s not indicative of quality. Put simply, having the same word count as a top-ranking article doesn’t … [Read more...]
Companies are at the mercy of Google because when the search engine giant decides to update one of its many algorithms, websites can see traffic increase dramatically or fall off spectacularly. And if you're like many small and medium-sized enterprises that are reliant on web traffic to bring in sales, it's vital that you know ahead of time that a big algorithm change is coming … [Read more...]
In the world of SEO, everyone wants to crack the code and make their content more visible than their competitors. This is where, meta descriptions can make or break their optimization process. Some people underestimate the importance of meta descriptions and let Google algorithms do their job for them. If done correctly, they can help you rank high in Google, but it’s not an … [Read more...]
In order to promote your business effectively in 2018, a robust and well-executed SEO strategy is a must. In fact, 93 percent of online experiences now begin with a search engine. Even more intriguing than the number of people who use search engines to begin an online experience, is the fact that these searches often lead to a conversion. To be more specific, SEO has become … [Read more...]
Look out, kids — there’s a new marketing buzzword in town, and its name is “affiliate marketing.” This might be a term you’ve heard used in the office or on marketing blogs, but there’s a chance you’re still not familiar with what it actually means. Though you can surely imply some things about it from the name, one of the simplest definitions of it comes from Pat Flynn’s Smart … [Read more...]
As the digital marketing movement continues to gain momentum, businesses need to develop innovative ways to tap the potential of online marketing and to promote visibility in the vast online marketplace. If you are on your way to launch a start-up or you want to grow your business, it's time to investigate how digital marketing can help you boost the online presence of your … [Read more...]
Return on investment is a business strategy that is widely talked about in venture capital circles. When companies introduce initiatives to get the best ROI, just about every aspect of business is impacted positively, from the financial bottom line to productivity and from projections to growth potential. As a business owner, you will want to evaluate various ways to squeeze … [Read more...]
In the past, most marketing experts addressed their customers as one massive demographic in order to cut costs and thus create a better ROI. Unfortunately, this kind of solution doesn’t seem to have as great of an effect in 2017. Therefore, the cost-effectiveness of traditional marketing is no longer what it used to be. Today, in order to reach out to your consumers in the … [Read more...]
As with almost everything, marketing has evolved with the times. Just seeing the changes from the 1990s vs. 2017 is enough to give anyone a blast from the past. The advent of new technologies and trends meant businesses had to change the way they marketed their product or services to people. Remaining stagnant meant financial death, so companies throughout time have molded … [Read more...]
Pitching your company’s products or services to prospective clients is arguably the most important step in building a successful business. In order to grow your business and client list, effective pitches are essential. Some of you reading this may feel like pitching to new clients is the most anxiety-inducing task that you take on in your day-to-day work (I was like that … [Read more...]
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