E-commerce

Canadian Fulfillment: The Entrepreneur’s Solution to Import Tariffs

In today’s eCommerce world, entrepreneurs are always exploring options to lower costs and improve fulfillment operations. However, the ongoing US-China trade war and tariffs imposed by both sides are making it hard for businesses to keep their bottom line. In 2018, for instance, the Trump administration imposed three rounds of taxes to 25% for over $250 billion Chinese goods. … [Read more...]

How to Outrank Your eCommerce Competitors

If there is one sector that has benefited from the COVID-19-related economic shutdown, it's eCommerce. As more people and cities are put under lockdown, physical shopping is dwindling by the day. And since people have to shop for essentials, consumers have relied on online shopping. To put things into perspective, there has been a 32.4 percent increase in online shopping … [Read more...]

The Shift Toward “Buy Local” – How Can Online Businesses Compete?

E-commerce relies on an accessible and trustworthy digital presence, but with recent advertising drives telling customers to buy local, how can online businesses compete with face-to-face (or mask-to-mask) commerce? Current B2C electronic commerce spans every niche of every sector and practically every product is accessible to everyone, no matter where they live. This means … [Read more...]

The 3 Shipping Options for Your Ecommerce Store

Ecommerce has been growing year upon year since the beginning of the internet; however, these days, it is positively exploding as people are actively avoiding going to brick and mortar stores. If you have a product you are thinking of selling, then it makes more sense to open an ecommerce store and sell online than it does to have a physical presence. If you do want a store … [Read more...]

The Most Profitable Revenue Models For Online Businesses

As online business models continue to evolve, entrepreneurs are looking for new revenue models that will allow them to scale up operations faster, maximize profitability, and guarantee a successful exit. If you plan to launch your own digital startup, take a look at some of the revenue models below, and use them to your advantage in the competitive marketplace. The … [Read more...]

4 Major Trends Caused by COVID-19 and How to Respond

Over the last half a year, the whole world has gone through a phase where fear and uncertainty dominate. It was, and still is, quite scary that the state of a global pandemic has altered our mindsets and heavily influenced the way we are thinking. Psychological shifts are a direct response to an unprecedented situation in modern history. Many new trends have developed in every … [Read more...]

5 Ways to Increase the Value of Your eCommerce Business

Not all entrepreneurs start their business with the goal of selling it, but many of them eventually decide to do so for a number of reasons. The problem is, many successful business owners know their sales and traffic numbers, as well as their growth rate, but a vast majority of them have no clear idea of what potential buyers are looking for when buying an eCommerce … [Read more...]

Top 5 Digital Marketing Trends for E-Commerce Business

There are many purposes for digital marketing when running an e-commerce business. Some digital marketing tools can track, engage, and speak with consumers through SEO, social media, PPC, and marketing automation—all of which can help increase traffic to your website. Different businesses have different needs and uses for digital marketing; however, the one core goal of using … [Read more...]

Ways Geography Impacts E-Commerce Conversions

As your business looks to grow and thrive online, one key factor to consider is geography. Most companies know which states or countries their customers reside in; however, this may not yet be considered in marketing campaigns. Your company has this information even if you don’t realize it. You’ll find it in the “ship to” section of the e-commerce purchasing process, or you … [Read more...]

Four Ways to Ease the Payment Process for Your Online Customers

In the current high-tech world, most customers prefer online shopping. So, to help keep your business thriving and to maximize profit, you need to run it online. A checkout page is among the essential components of any business website because this is the section where your visitors finally become paying customers. The easier the paying process, the higher the chances are of … [Read more...]