E-commerce

Driving Traffic to Your E-commerce Site

The power of e-commerce can’t be denied; in 2017, online businesses raked in $446.8 billion in sales in the U.S. alone. But those numbers are just a small piece of the overall e-commerce picture. Many of those sales wouldn’t have been possible without effective marketing tools and tactics, including SEO and PPC campaigns. Let’s break down the many ways an e-commerce … [Read more...]

Why Webpage Loading Speed Is King

I’d wager that you are familiar with the marketing truism of the digital age: content is king. While true in itself, this principle needs to be expanded considerably if it is to serve a real meaning in the fast paced world of today. Content is only as good as the speed at which it is served and retrieved. Even the most valuable page would be of use to no one if it takes a … [Read more...]

Hacks for Boosting Your Conversion Rate

Digital marketing and e-commerce have really transformed the way businesses compete for customers. Digital marketing, in particular, allows small and medium-sized enterprises to compete with bigger rivals for the same market segment. Add the fact that setting up an e-commerce site is also very easy to do, and you have the perfect combination. However, driving traffic to your … [Read more...]

11 Ecommerce Content Marketing Tips to Create Content That Converts

There’s a lot more to ecommerce content marketing than creating good content. You’re trying to get conversions, and that takes some strategy. Creating good content is just one part of your content marketing strategy. Here are eleven ecommerce marketing tips to create content that converts. Know Your Client Your marketing campaign begins with a proper understanding of your … [Read more...]

5 Reasons Why Digital Marketing Is Essential for Your Business

As the digital marketing movement continues to gain momentum, businesses need to develop innovative ways to tap the potential of online marketing and to promote visibility in the vast online marketplace. If you are on your way to launch a start-up or you want to grow your business, it's time to investigate how digital marketing can help you boost the online presence of your … [Read more...]

Win, Lose or Draw: Brick-and-Mortar vs. E-commerce

So what do you think: Is the retail war over between brick-and-mortar stores and e-commerce? Or is there even a war at all? Both forms of retail have been vying for your attention and dollars for years, with 94 percent of retail sales still taking place in physical stores. However, e-commerce holds its own with sales rising 17 percent annually over the past three years, and … [Read more...]

5 Design Mistakes to Avoid When Building Your Ecommerce Website

Creating your own ecommerce site requires a lot of brains and, let’s face it, some luck. However, when it comes down to ecommerce, you can minimize the risks by understanding how your consumers use your site and how can you can constantly improve it. The amount of mistakes and tiny errors one can make when creating an ecommerce site are almost infinite. But a pattern can … [Read more...]

Crafting Your Online Sales Funnel: Make Your Site a Selling Machine

In order to maximize profits, you want to build a unified sales funnel that can turn potential customers into buyers. Establish the goals you hope to achieve as a result of your sales efforts, and then direct your strategies toward outlined objectives by strategically creating content that generates sales. Here are a few ways you can increase the success of your online … [Read more...]

How to Build a Successful Ecommerce Business

With the world of ecommerce developing rapidly, it’s become quite easy and inexpensive to enter this type of business. Unfortunately, this doesn’t mean that success is guaranteed, since there are many aspects you need to get right if your wish is to create a sustainable and growing business. The safest way to building a successful ecommerce business is to learn from those … [Read more...]