Not all entrepreneurs start their business with the goal of selling it, but many of them eventually decide to do so for a number of reasons. The problem is, many successful business owners know their sales and traffic numbers, as well as their growth rate, but a vast majority of them have no clear idea of what potential buyers are looking for when buying an eCommerce … [Read more...]
There are many purposes for digital marketing when running an e-commerce business. Some digital marketing tools can track, engage, and speak with consumers through SEO, social media, PPC, and marketing automation—all of which can help increase traffic to your website. Different businesses have different needs and uses for digital marketing; however, the one core goal of using … [Read more...]
As your business looks to grow and thrive online, one key factor to consider is geography. Most companies know which states or countries their customers reside in; however, this may not yet be considered in marketing campaigns. Your company has this information even if you don’t realize it. You’ll find it in the “ship to” section of the e-commerce purchasing process, or you … [Read more...]
In the current high-tech world, most customers prefer online shopping. So, to help keep your business thriving and to maximize profit, you need to run it online. A checkout page is among the essential components of any business website because this is the section where your visitors finally become paying customers. The easier the paying process, the higher the chances are of … [Read more...]
Between the many things an ecommerce business owner must keep in mind, a good return policy is something that should not be overlooked. Research shows that customers have very strong opinions about what makes a good return policy, and many people will not hesitate to take their money elsewhere if they find yours lacking. In the competitive online market that is growing larger … [Read more...]
During the last decade, buying online has become a preferred method of purchasing goods throughout the developed world. The reasons for opting for online purchases instead of going to a “brick-and-mortar” store are many, one of the most quoted being that payment is easier and more secure. This is why we’ll discuss the most secure and user-friendly online payment methods in the … [Read more...]
There are many different types of businesses in America, but the ones that are the most successful are those that have a strong, recognizable brand, as a result of providing a product or service that has consistent demand. These businesses go above and beyond to delight their customer base by constantly improving their products based on customer feedback, taking steps to … [Read more...]
Various forms of digital and internet marketing have become the standard for selling products and services. And if your business wants to succeed, you need to write persuasive online listings using words that quickly get your message across. The right words in your online listings can paint a clear picture for readers about what you’re selling, compelling them to take action … [Read more...]
Matthew Grisafe is no stranger to starting a and running a successful business. On September 11, 2001 (yes, that September 11), he launched his first company—an audiovisual programming company that services high-end residences and business wanting customized AV systems. Despite a shaky start, Grisafe has grown his business into one of the top AV programming companies in the … [Read more...]
Imagine having the most desirable and innovative product, displayed on the sleekest e-commerce website, yet failing to fulfill incoming orders from eager customers. It’s hard to believe that any business, much less a start-up, can survive without a functioning order fulfillment process. Order fulfillment is a vital business process in any e-commerce company. It encompasses … [Read more...]
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