Social Media Marketing

The Importance of Running a High-Quality Company Blog

The success of a company has always been predicated upon its ability to reach potential customers. In the modern age, various techniques that were used for this purpose have coalesced into what we now called marketing. As new channels of communications opened up over time, largely through development of new technologies, marketing experts kept expanding their repertoire of … [Read more...]

Crafting Your Online Sales Funnel: Make Your Site a Selling Machine

In order to maximize profits, you want to build a unified sales funnel that can turn potential customers into buyers. Establish the goals you hope to achieve as a result of your sales efforts, and then direct your strategies toward outlined objectives by strategically creating content that generates sales. Here are a few ways you can increase the success of your online … [Read more...]

10 Small Business Marketing Trends For 2017

Most small businesses do not have the kind of capital and the staff like that of the big companies. This is why a well-thought-out and creative marketing strategy is vital. If you are a marketer with experience, you know how important it is to keep up with the future of business trends, new marketing channels, and other essential marketing factors that are beneficial for your … [Read more...]

Useful Tips for Getting Your Small Business Back On Its Feet

Small businesses usually don't have enough money to survive through a bad year, so owners have to make careful decisions on how to cut the costs and increase the revenue. Whether it's tough competition, financial obstacles, or being unprepared for rapid growth of business, there are a lot of reasons why many companies end up in debt within five years. So, should you panic? The … [Read more...]

Instagram Marketing Tips from Top Brands

Instagram is all about creating a positive first impression. When customers land on your page they should instantly get a positive impression of your business. Your Instagram page should represent what your brand is all about and look to connect with your customers in a meaningful way. This infographic from M2 On Hold takes you through everything you need to know about how … [Read more...]

Why the South Charms Small Businesses and How to Compete if You Don’t Live There

The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]