Social Media Marketing

Grow Your Business with Marketing Strategies

Marketing your business can seem like a tricky process, but it is actually quite simple when you cut out all of the extras and focus on the basics. It is easy to get lost in all of the extensive approaches to marketing your product or your business. Until you have established the basic ways to market your product or business, you cannot then take it to the next level or target … [Read more...]

4 Business to Business Marketing Strategies That Every Business Should Consider

Although most B2B (business to business) marketing strategies resemble B2C (business to consumer) digital strategies, there are significant differences because it takes a lot of convincing to win over other businesses compared to direct customers. This means putting more effort into your marketing strategies to build trust. Every marketing strategy must be geared towards the … [Read more...]

Branding and Creative Design 101: How to Create a Social Media Style Guide for Your eCommerce Business

Social media is the go-to place for online entrepreneurs to promote their eCommerce business, and for a good reason. For one, it’s simple to create a social media business page or account for your eCommerce business — it’s also the place where all your customers hang out. If you do decide to create ads to promote your products, the budget you’ll need is considerably lower … [Read more...]

Entrepreneurship and the 2018 Farm Bill

Entrepreneurs create businesses for a wide variety of reasons. One of the most prominent reasons involves capitalizing on an untapped market. In the late 1990s, new companies were created seemingly every few minutes to capitalize on the dot com boom. Products commonly purchased in stores, such as private label supplements were available online for the first time. Winners in … [Read more...]

The Top 5 Social Media Promotion Ideas To Keep In Mind

When it comes to ideas in general, there is no dearth of them anywhere. Even today, most industries seem to be completely saturated with ideas that have been done a million times before. Then again, new ideas are continuing to be explored. The primary problem most people face is that when it comes to the proper implementation of their idea, things begin to fall apart much … [Read more...]

Your Guide to Influencer Marketing: Connecting, Engaging and Getting it Right

Influencer marketing is huge right now. Kylie Jenner has built a multi-billion-dollar makeup brand on the back of her enormous social reach. In fact, her first lip kits sold out in less than a minute when they were launched. Of course, Kylie Jenner isn’t the only social media influencer out there, but she is one of the best known. Top influencers like Kim Kardashian charge … [Read more...]

Promotion Platforms – How to Choose the Right Method For Your Product

Marketing and promotion are the key contributing factors to the success of your product or business. After all, how are customers supposed to know what you have to offer if you don’t convey to them exactly what you can bring to the table? This is why product promotion is so essential. Thankfully, in 2019, there are multiple platforms and avenues for businesses to promote their … [Read more...]

Most Affordable And Effective Marketing Strategies For Small Businesses

Regardless of the specific industry that your small business is in, you will eventually realize that marketing strategies are crucial for success. However, marketing is an industry that is constantly adapting as highly skilled professionals are continually on the hunt for more effective methods of enhancing success for businesses. This can make settling on a marketing strategy … [Read more...]

Why Marketers Should Be Wary of the Shiny Object Syndrome

Marketers have very different personalities from their colleagues in the financial and accounting professions. They tend to be vibrant, inventive, whimsical, ambitious, and impatient. While they bring a lot of creativity to their organization, they also have a tendency to adapt some bad habits as well. One of the issues that marketers need to get over is the “shiny market … [Read more...]

Expand Your Business Using These Low Budget Marketing Techniques

Marketing is the lifeblood of any business. Without a good marketing plan, most businesses do not survive long. The problem with most marketing plans is the cost. No matter how you slice it, there is no way to accurately predict what the response of any marketing campaign will be. As such, it leaves many businesses, small and large alike, trying to determine whether these … [Read more...]