Social Media Marketing

7 Common Small Business Marketing Mistakes

Managing your small business is one of the most exciting parts about being an entrepreneur. There are so many ways to promote your business and get the word out about your products or services and numerous opportunities for growth. However, owning a small business can also feel like you’re venturing out into uncharted territory—and that opens you up for many mistakes and … [Read more...]

Marketing Electronic Cigarettes: What You Should Know

Every organization needs to market its product and services to its customers. This is the only way it will be able to attract customers and remain relevant in an industry that is very competitive. However, marketing of various products, especially those considered harmful by health regulatory bodies, have to adhere to a controlled marketing program. One of the highly regulated … [Read more...]

Top 6 Benefits of Smartphones for Small Businesses

Small business owners are always struggling to find ways that will help their businesses to operate on a shoestring budget and compete with large and established corporations. With this in mind, startups cannot compete financially with multinational organizations without incorporating smartphones into their operations. Simply put, small business owners depend on smartphones … [Read more...]

How to Put Together a Successful Digital Marketing Campaign

Where it used to be that digital marketing was an option and not a necessity, in today’s high-tech world, any company that is hoping to have a successful marketing campaign absolutely must include a digital aspect. Digital marketing opens the door to a whole other slew of potential clients and customers and provides companies with the ability to grow and reach a broader … [Read more...]

9 Best Social Media Trends to Enhance Your Business in 2019

Social media has always created a sensation among the people even for the smallest things. Platforms like Facebook, Twitter and LinkedIn are some of the most popular channels to build a relationship with the audience and get closer to them to promote your brand to increase engagements. The bonus with social media platforms is that they are available with a built-in analytics … [Read more...]

5 Effective Ways to Use Social Media to Get More E-Commerce Sales

You may think that being a successful e-commerce shop owner is as easy building a website, adding some products to your shop, and posting some blog content for people to read. But the truth is, while it’s easy to launch an e-commerce shop, becoming truly successful is not. In fact, e-commerce shops are known to have an 80% failure rate beyond their first years. But you don’t … [Read more...]

Why More Businesses Are Moving to Instagram

Is your business on Instagram, the most growing social media platform in the world? If not, then you are missing out on some great benefits that many companies are already leveraging. Most businesses can market their brand and boost their sales without directly selling through the platform. Companies are creating awareness of their brand through engagement with their users in a … [Read more...]

Ace Your Social Media Ad Campaigns with These 10 Tips

Nowadays, the digital space is saturated with ads. With brands fighting for the attention of their audiences, and competition at a fever pitch, social feeds can be overwhelming to look at. More and more people aren’t even reading ads anymore, they’re skim-reading and are only absorbing information subconsciously. To give your ads the best chance of success, follow these 10 … [Read more...]

Unexpected Benefits of Using Instagram for Your Business

At this point, you are probably well aware of how Instagram (IG) can be a powerful platform for creating engaging visual content for your business. You have likely seen Instagram photos on other social media platforms, and may have thought of setting up your own account. With over 800 million active users, IG has already caught attention of many growing brands, both small or … [Read more...]