Social Media Marketing

Why Analyzing Your Competitors Is Crucial in Winning Online Business

As a conscious marketer working in a competitive market, your aim will be to rank on top of your competitors in Google SERPs in order to gain the highest chance of exposure. To get ahead of the competition, the first step is to carry out mandatory competitor analysis to draw a comparison of your strengths and weaknesses. By dissecting competitor websites and their digital … [Read more...]

Building Buzz on a Budget

Your small business may offer the highest quality product or service, but if you’re unable to reach the market for it, you’re unlikely to achieve your business goals. With nearly half of small businesses in the U.S. failing within the first 5 years, according to the Small Business Administration, the pressure mounts on small businesses to find success early or risk becoming … [Read more...]

Can Social Media Help Grow Your Brand?

Are there any benefits for advertising your business on social media? Considering that there are over 3.2 billion active monthly users of different social platforms around the world, you would be missing out on the next big business avenue if you didn’t! You may still be skeptical about social media's benefit for your brand. Many people use social media for personal reasons, … [Read more...]

5 Digital Marketing Tips to Increase Your Sales in 2019

New waves of startups and business ventures have hit the market, thanks to fast-paced digitization! Having a strong online presence across all your company’s digital assets is not only important now, but also necessary for survival. Here are five digital marketing tips that can sweep everyone off their feet and give your business the boost that it needs to move a level up in … [Read more...]

7 Common Small Business Marketing Mistakes

Managing your small business is one of the most exciting parts about being an entrepreneur. There are so many ways to promote your business and get the word out about your products or services and numerous opportunities for growth. However, owning a small business can also feel like you’re venturing out into uncharted territory—and that opens you up for many mistakes and … [Read more...]

Marketing Electronic Cigarettes: What You Should Know

Every organization needs to market its product and services to its customers. This is the only way it will be able to attract customers and remain relevant in an industry that is very competitive. However, marketing of various products, especially those considered harmful by health regulatory bodies, have to adhere to a controlled marketing program. One of the highly regulated … [Read more...]

Top 6 Benefits of Smartphones for Small Businesses

Small business owners are always struggling to find ways that will help their businesses to operate on a shoestring budget and compete with large and established corporations. With this in mind, startups cannot compete financially with multinational organizations without incorporating smartphones into their operations. Simply put, small business owners depend on smartphones … [Read more...]

How to Put Together a Successful Digital Marketing Campaign

Where it used to be that digital marketing was an option and not a necessity, in today’s high-tech world, any company that is hoping to have a successful marketing campaign absolutely must include a digital aspect. Digital marketing opens the door to a whole other slew of potential clients and customers and provides companies with the ability to grow and reach a broader … [Read more...]

9 Best Social Media Trends to Enhance Your Business in 2019

Social media has always created a sensation among the people even for the smallest things. Platforms like Facebook, Twitter and LinkedIn are some of the most popular channels to build a relationship with the audience and get closer to them to promote your brand to increase engagements. The bonus with social media platforms is that they are available with a built-in analytics … [Read more...]