Social Media Marketing

How Social Media Can Help You Sell Your Business

Social media has emerged as one of the defining phenomena of the modern age and it is now used as much by businesses as by individuals. For retailers, the crossover between personal and professional use opens up a great deal of potential for subtle selling and the building of brand loyalty. Here are some key considerations if you’re keen to use social media channels more … [Read more...]

Leverage Your Business’ Social Media

Social media is where the action happens nowadays and if you’re in business, chances are you’ve at least created accounts on the main platforms. However, just having staked a claim to your company’s name on Twitter, Facebook, Instagram, and the like doesn’t equate to maximizing the benefits these platforms offer. Leveraging social media can prove to be crucial to your … [Read more...]

3 Foundations of Successful SEO for Online Breakthrough of Your Business

A good SEO strategy makes the difference between making your business easy to find on the Internet or being lost in a sea of thousands of other businesses who also want to stand out. With Google’s ever-changing algorithm, it may seem impossible to know what’s effective at any given time. However, with a well-planned strategy based on the three important factors we’re writing … [Read more...]

5 Tips for Using Instagram for Business

As one of the most popular and widely used social media platforms, Instagram has become imperative for businesses, entrepreneurs, and communities to promote their products and services. With over 100 million users active on the platform and new and advanced options for businesses to promote, grow, and sell their products and services, Instagram is one powerful addition to every … [Read more...]

How to Create a Successful Post COVID-19 Digital Marketing Strategy for Small Businesses

Ever since the World Health Organization declared the COVID-19 pandemic, the rules on the markets have changed completely. In response, many countries worldwide introduced measures that have had a considerable impact on all businesses, small and large, changing even the way people buy products and services. Naturally, digital marketing campaigns have had to adapt to a new … [Read more...]

5 Skills You Should Learn in 2020

In the past several months, more people have embraced learning as a productive, rewarding way to enrich their time and their overall lives. With the pandemic in full swing across the globe, online education has become the pillar of self-care, professional as well as personal growth, and a way to restore one’s livelihood for those who have lost their job. As challenging as it is … [Read more...]

Why Every Startup Needs Social Media and How to Use It Effectively

When you are starting out in business, one of the biggest issues you have is that nobody knows who you are. Whether you are a local plumber, a writer, or someone who has created a new piece of software - you need to overcome this hurdle. When someone needs something, you want them to think of you first, rather than your competitor. Social media can help you to build a … [Read more...]

6 Tips for Creating the Perfect Recruitment Video for Your Brokerage

When it comes to social media content, videos make it easier for brands to tell a story. They’re simply more engaging, more memorable, and more impactful compared to pure text or even colorful visuals. Creating video content also helps boost your search engine rankings and helps you engage with more mobile users, who now compose a huge chunk of consumers. In short, if you … [Read more...]

6 Tips for Creating Your First Business

Any entrepreneur knows that starting a business is no walk in the park as nurturing it till it is on its feet takes dogged dedication and hard work. A good businessperson will always employ strategy and business acumen to turn a profit. Transforming that business idea into a workable and profit-making venture is, however, not a complicated process. One merely needs to be on the … [Read more...]

Strategies to Boost Hotel Revenue and Profit

The competition in the hospitality industry is getting fiercer by the day, causing hoteliers to consistently come up with new and innovative ways to increase hotel revenue. To make it easier for you, we have put together some fool-proof strategies that will help you get an edge in the hotel industry. Read on. Use Revenue Management Software The first tip is to use AI-driven … [Read more...]