Social Media Marketing

Facebook at 12: An Infographic

Facebook is a popular platform for small businesses to engage their customers and advertise to potential customers. With 1.5 billion users now on Facebook, it’s no wonder that businesses are pouring more time and money into it. This infographic, put together by Tom Hopkins of One Productions, documents how far Facebook has come since its launch twelve years ago, and what you … [Read more...]

What is social media?

Social media are web-based, digital tools and applications that allow people to interact, create, share or exchange information, ideas, and pictures/videos in online virtual communities and networks. Some popular social media sites include: Twitter, Facebook, Wikipedia, Google+, LinkedIn, YouTube, Pinterest, and Instagram. Blogs are also considered social media sites. The total … [Read more...]

6 Reasons Not to Use Social Media

Social media has seemingly become the go-to marketing method among many business owners these days, and many feel it is a must have. However, like any good marketing tool, there are pros and cons. While there are a ton of articles out there detailing the reasons you need to be on board with social media, I will illustrate the opposite. As a marketing professional I am … [Read more...]

What is Digital Marketing?

Digital marketing is a collective strategy of promoting and marketing products or services through digital channels to generate leads and convert those leads into sales. The core medium utilized to accomplish the strategic goals of digital marketing is internet technologies. With the proliferation of internet connected devices, digital marketing efforts are growing at an … [Read more...]

Top Apps for Small Business Marketing (Infographic)

For small business owners with a smart phone, managing your company’s marketing efforts is now easier than ever. This infographic, submitted by Justin Green of M2 On Hold, provides a list of the best apps for project management, social media management, project collaboration, file sharing, and keeping up with digital developments. … [Read more...]

8 Local Marketing Trends That Can Boost Profitability

Are you taking advantage of all that local marketing has to offer? Amazon Local Services (ALS) is a relatively new and simple way for customers to buy services from local providers, like carpenters, auto mechanics, and electricians. ALS’s rollout last year is prompting other technology providers to consider doing something similar. The introduction of more ALS-types services … [Read more...]

For Fledgling Businesses, the Best Things Are Not Free

The best things in life may be free, but the same cannot be said for business. All businesses, no matter the size, are conscious of the need to keep costs low and revenue high. But there are times when money well spent becomes an investment in the vitality and longevity of your business, and money withheld can spell disaster. For a startup or a fledgling small business, … [Read more...]

Crowdfunding Can’t Exist in a Vacuum

Small businesses and entrepreneurs can gain exposure and financing with crowdfunding, but even the most powerful tools do not work like magic. For a crowdfunding campaign to be successful, it must be supported by a solid marketing and communications strategy. Prospective funders need to be able to access information about who you are, what you do, why they should trust you and … [Read more...]