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Social Media Marketing for Small Business: 6 Best Strategies

Social Media Marketing for Small Business: 6 Best Strategies

Social media has grown exponentially over the past few years, becoming one of the most important digital marketing channels. Given the fact that more than 4.62 billion people globally use social media platforms, this presents a huge opportunity for small businesses to reach customers, build long-lasting relationships and increase profits.

An increasing number of small companies have recognized this and now rely on social media to learn more about their potential customers, better understand them, and effectively target them with amazing campaigns.

If you’re a small business owner looking to scale your business, below, we share six social media marketing strategies to expand your business.

Get Creative with Your Content

If you’re just figuring out how to increase your social media follower count, take the time to consider what type of content best resonates with your followers. Keep a close eye on what works and what doesn’t and always adjust your strategy appropriately. Social media marketing is all about managing the flow of your content creation and making improvements along the way.

The thing that best works in the social media world is knowing how to create your style of communication, or, as we call it, “your own voice”. This will set you apart from your competition and give you the image of a professional and trustworthy brand. Hopefully, your social media visitors will recognize this and want to take a look at your services or products.

Establish Presence on Various Platforms

Nowadays, people research social media to make purchasing decisions. Because different people use different platforms, you need to establish a presence on those that are relevant to your target audience.

For example, TikTok has skyrocketed in popularity over the past few years and has a whopping 1 billion monthly active users worldwide which means that TikTok marketing has become very important. So, if your target audience consists primarily of teenagers and young adults, this is where you need to be.

However, since trying to gain more followers on TikTok is not an easy task, you should consider using the services of a social media agency that will help you grow organically.

Focus on Social Selling

Companies that sell through social media can enjoy numerous benefits. Social selling allows businesses to get in touch with more potential customers and build better relationships and it usually generates more revenue compared to companies that don’t use social selling.

Social selling isn’t only about selling; it’s a long-term method aimed at building strong relationships and trust that, over time, will lead to sales.

Stay Consistent with Your Brand

There are thousands of businesses on social media, and to make your small business thrive, your posts need to stay consistent. If you’re looking to make your small business successful, you must think about certain elements such as the company name, logo, brand slogan, and website.

Try to keep your company name short, sharp, and memorable. The logo is the face of the company so if you want your customer to remember you, choose a good one. Also, a brand slogan is important as it describes what you do and what you offer so make it concise. To establish credibility, have a professional site and social page and you’ll have no problem with creating a good first impression.

Use It to Monitor the Competition

Social media channels do not only help you learn what people are saying about your brand, but they also allow you to learn more about your competitors. For example, if you track your competitors’ mentions, you can learn about certain issues that customers have with their products and services and address the same issues in your own company, all while attracting new customers in the process.

Moreover, keeping a close eye on the competition on social media also lets you know when your competitors launch campaigns and launch new products.

Boost Engagement

Remember that people go onto social media platforms to socialize and enjoy themselves so make 80% of your posts informational and entertaining, and 20% promotional.

Also, you must always work on boosting engagement rates so try to ask for feedback if you have a new product coming out, and ask your audience to share what they think about it. Also, encourage customers to post a photo with your product and tag you so you can increase the user-generated content. To increase engagement, re-post their photos as a sign of appreciation and be responsive whenever they contact you.

Final Words

It’s no surprise that social media marketing is a necessity for small businesses to move forward. When it comes to social media marketing, slow and steady wins the race so take it easy and focus; your small business will see the benefits sooner than later.

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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.