There are different aspects that make up digital marketing. However, we can all probably agree that search engine optimization (or SEO) and social media marketing (or SMM) are two of the most crucial ones that any modern-day marketer should look into and consider.
However, we have noticed that there has been quite a bit of confusion on how they work together to obtain marketing results. Are the links shared on social media sites treated just like other web pages or are there other ranking factors at play?
One thing’s for sure. Regardless of whether social signals are used as a ranking factor, social media can affect your website’s SEO performance in a positive way and enhance your Google search rank.
Let’s take a look at how social media can boost your SEO and learn how to maximize its impact on your organic search efforts.
How Can Social Media Affect SEO?
Social media does not directly affect your SEO ranking. However, the links you share on social platforms, such as Facebook and Twitter, boost brand exposure. They increase and affect search engine optimization in several ways:
- Longer lifespan of your posts
- Wide content distribution
- Enhance online visibility and organic traffic
- Boost brand recognition
- Improve brand reputation
- Enhance local SEO
Your shares on social media sites do not contribute to SEO ranking. However, social signals are generated when lots of people share your content all over social media. And this shows that your posts are helpful to your target market.
Furthermore, the likes, comments, and shares that your posts receive are necessary signals that search engines, such as Google, also consider in their algorithm.
Although the links are helpful, Google does not consider them a link from other authority sites. In spite of that, most high-ranking pages on SERP have more social shares.
How to Boost Your SEO Through Social Media
Nowadays, many social media marketing services use social media to boost SEO. Very engaging content assures a higher SEO value than less popular pages. The main goal of social media engagement is to provide Google with the external validation of the value of your page. This means social media marketing and SEO work hand in hand.
These social media strategies will enhance your SEO to provide a competitive advantage in the market.
Make Your Brand Known
With lots of websites on the internet, standing out can be very challenging, especially when you are just starting your business. Using your content calendar, you have to create an engaging, authentic, and strong presence for your brand by publishing optimized content on social media pages in a strategic manner. Through this, people will recognize you immediately as the author of a specific piece of content through your design, tone, and ethos.
By identifying your brand and establishing a distinctiveness, more and more people will be aware of your brand through searching. In addition, establishing your brand on social media can increase the number of leads received by lead distribution software. This makes social media more valuable than other modes of digital marketing.
Increasing the number of followers and connections to your social profile can directly and significantly affect your ranking. It would be best to understand that engagement is crucial in boosting your SEO. So, make sure to gain real followers as they engage with the quality of your brand.
If you strive to establish a community, start looking at yourself as a leader. Your ideal followers should spend a significant amount of time on your social media profiles. So, make sure to publish high-quality content to boost your ranking.
Also, you have to create engagement by identifying critical individuals in the industry and following them, resulting in follow-backs. Provide incentives, such as free downloads, to start a conversation.
The main goal of social networking is sharing. Through shares, likes, and comments, your SEO visibility increases.
Furthermore, your content on social media may also play a part in articles, blog posts, eBooks, and slideshow presentations. You may ask intriguing questions that will trigger discussion and include your content in wider conversations by using hashtags. Arrange your tweets to allow you to retweet them easily. Also, you have to respond to every comment on the content you share on your social media.
Social media platforms can be used to search for information, just like search engines. You have to use a social SEO strategy so users can easily find your content. Research the right keywords and plan out your content.
Include appropriate keywords in your headings, posts, and hashtags, and use SEO keywords in the captions, text, links, biographies, and summaries. You have to keep in mind that keywords are crucial. The keywords are stepping stones to lead users to the high-end content on your websites. Social media users can come across your content, comment on it, share it, and may become a follower.
Expand Your Audience
Do not limit your engagement to one or two social media platforms. Keep in mind that the social media world is expanding, and you should not miss out on great opportunities. Be sure that your content gets various audiences from different platforms. You can also prioritize lead generation, and later on, lead distribution to your sales teams to further increase both your number of loyal customers and sales.
Boost Your SEO Through Social Media
You have to provide valuable, smart, and concise content that is highly engaging to achieve a successful social media posting and SEO strategy. Once you engage with your followers, they will be aware of your brand and trust you as a leader in the industry. For that reason, your target audience will start looking for your content and share it.