SEO

What Small Business Owners Need to Know About Backlinks

Starting a business is one of the most rewarding experiences an individual can have. You’ve started a business, and now it's time to focus on your marketing efforts. In today's digital world, a large part of your marketing efforts will take place online. Many people begin their journeys on Google or on an alternative search engine when they’re in search of products or … [Read more...]

Why Webpage Loading Speed Is King

I’d wager that you are familiar with the marketing truism of the digital age: content is king. While true in itself, this principle needs to be expanded considerably if it is to serve a real meaning in the fast paced world of today. Content is only as good as the speed at which it is served and retrieved. Even the most valuable page would be of use to no one if it takes a … [Read more...]

A Complete Guide to Using Google Analytics for Search Engine Optimization

In order to promote your business effectively in 2018, a robust and well-executed SEO strategy is a must. In fact, 93 percent of online experiences now begin with a search engine. Even more intriguing than the number of people who use search engines to begin an online experience, is the fact that these searches often lead to a conversion. To be more specific, SEO has become … [Read more...]

Here’s Why Your Content Strategy Should Include Blogging

If you look at your timelines, the most shared posts are video content, which are usually around three minutes at most. This is why it is so easy to think writing blog articles may not be as important anymore as creating vlogs or short clips. However, putting blogging aside may hurt your views and your ranking. Publishing articles on your page is still one of the most … [Read more...]

5 Content Marketing Mistakes Small Businesses Make

Are you concerned about committing a content marketing blunder that might sabotage your marketing efforts? Well, you are not alone. I’ve made all these mistakes and most likely will continue to make some once in a while. So, I’m here to talk about my hard-learned lessons. I am going to list 5 content marketing mistakes small businesses make. Beating Your Own Drum The whole … [Read more...]

Paid Traffic, Organic Traffic, or Both? What You Should Know

Two major ways to market your products or services online include search engine optimization (SEO) and pay per click (PPC) advertising. While both methods are an excellent way to drive traffic to your website, each one has its advantages and disadvantages. The Differences Between SEO And PPC You've probably visited Google's search engine a number of times. Have you noticed … [Read more...]

Three Content Marketing Strategies You Can Implement Today

Every successful company has a will to their way when it comes to attracting new custom and gaining prospects. High mass appeal comes from a collection of top-priority tactics that mostly involve content marketing. For the most part, how a business presents itself to the public with visuals and tone of voice determines its success. Through strong content marketing goals, … [Read more...]

7 Advanced SEO Copywriting Tips to Increase Your Rank

One thing that connects most avid readers of the Internet is good content writing. For this reason, most websites are on the constant search for amazing content. However, the problem is just not about creating or finding the content, but actually getting the content to stand out. You could write one of the best articles of content ever seen, but if it doesn't get any traffic, … [Read more...]

What is Search Marketing? The Basics You Need to Know

The expanding stream of advertising ventures far into realms we are sometimes unaware of. The methods and tactics involved in generating website traffic are considered one of the most popular ways of gaining influence these days. As a continuously expanding area of information, the Internet can be tricky when winning over the clicks. And if becoming a hot spot link is on … [Read more...]