In the past, most marketing experts addressed their customers as one massive demographic in order to cut costs and thus create a better ROI. Unfortunately, this kind of solution doesn’t seem to have as great of an effect in 2017. Therefore, the cost-effectiveness of traditional marketing is no longer what it used to be. Today, in order to reach out to your consumers in the … [Read more...]
Most buyers today start their shopping experience by running a search through a search engine. This is why SEO is extremely important for any e-commerce businesses that are looking to grow because they can't convert unless they've got traffic coming their way. While it may seem that optimizing e-commerce websites for SEO is pretty much the same as it is for your blog, it's … [Read more...]
For most people, SEO is pretty far down on the food chain in terms of website development. You have to define your niche, choose a vertical, pick a domain name and hosting platform, and then hire your developers. If SEO does come into the picture, it's far down the road after the "more important" action items are taken care of. If that's so, then why does Google insist that … [Read more...]
With the world of ecommerce developing rapidly, it’s become quite easy and inexpensive to enter this type of business. Unfortunately, this doesn’t mean that success is guaranteed, since there are many aspects you need to get right if your wish is to create a sustainable and growing business. The safest way to building a successful ecommerce business is to learn from those … [Read more...]
With so many users starting their search online for the products and services they need, search engine optimization (SEO) continues to be a growing field. Those looking to begin a career in SEO, or established professionals seeking the best job opportunities, should look to the cities that have the highest demand for their service. Recently, Conductor analyzed research from … [Read more...]
The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]
The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, it’s important to utilize every aspect of the sales funnel. First, you’ll … [Read more...]
The online marketplace is more competitive than ever, and because of this, many businesses are finding it increasingly more difficult to drive traffic to their sites. There are, however, steps you can take to increase the number of visitors to your website. Below are seven suggestions. Some will yield more immediate results, while others will give you pointers as to how you can … [Read more...]
Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]
Small companies engaged in lead generation marketing are often locking horns with big companies with deep pockets and deep knowledge. While the infographic below, the Lead Generation Ecosystem, isn’t a magic bullet, it will help any small firm level the online playing field. Originally created as an internal training tool by Straight North, a PPC service company, the … [Read more...]
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