The Best White Hat Backlinks Tips and Tricks

Building high quality links is the basis for any effective SEO strategy and without them, a website can expect to receive very little in the way of organic traffic. For this reason, it is essential that website managers or business owners do whatever they can in becoming white hat backlink masters and understanding the perks of working with a white hat link building … [Read more...]

SEO vs. PPC: What to Know

When we talk about digital marketing, there are two approaches—SEO and PPC. SEO stands for search engine optimization. PPC stands for pay-per-click. If you’re a law firm, for example, you may need to use both SEO and PPC, or you might decide to focus on one more than the other. For example, your focus might be on implementing the best law firm SEO practices. For optimal … [Read more...]

What Can Kill Your SEO?

You’ve worked hard over months to improve your SEO and get your website to rank for your key phrases, and then it all goes wrong and your website disappears from sight.  It’s a common and frustrating problem.  So how did it happen?  There are a number of website issues that can kill your SEO rankings.  Here we cover some of the most common. Page Load Speed Your website must … [Read more...]

5 Helpful Contractor Marketing Tips You Need to Know

Statistics show that SEO drives 1,000% more traffic than organic social media. What does this mean? First, it is essential to understand that SEO stands for search engine optimization. Why is SEO important to your business? Should you make it a part of your marketing approach to customers? How can you get better at SEO for your business? Keep reading to learn a few … [Read more...]

Top 7 Benefits of SEM: Search Engine Marketing

Do you want to be at the top of the SERP (Search Engine Result Page) with your website but, not know how to do that? Don't worry, we've got you covered with the finest strategy for getting your website to the top of the search results and increasing visitors to your website. In this article, we will discuss “Search Engine Marketing (SEM)”. What this means is that we will … [Read more...]

5 Ways to Optimize Your Website and Increase Traffic

As a business, you may want a website you can direct your customers to so you can get more sales. After all, more traffic means more customers, so here are five ways you can better optimize your website. Improve the SEO Search engine optimization (SEO) means your website puts emphasis on using certain keywords to appear in more search engine results. For example, if you want … [Read more...]

SEO for Small Businesses: The Answers You Are Looking For

Are you a small business owner and want to understand what SEO is and how it works? Then you'll want to read a beginner's guide that answers all your questions. Running a small business is difficult. Many firms fail in the first year, and even fewer survive the next five years. Even businesses that stay afloat can go bust if they fail to adapt to changing market conditions. … [Read more...]

Tailoring Your Marketing Strategy to Your Target Customers

33.7 million small businesses currently operate in the United States, accounting for nearly 100% of all businesses. However, only about 66% of small businesses survive for two years on average, while only 50% are still around five years down the line. Failing to implement a solid marketing strategy is a key reason why businesses fail. By devising an effective marketing strategy … [Read more...]

5 SEO Tips to Increase Organic Traffic to Your eCommerce Site

In 2020, online retail sales in the United States hit an all-time high of 14.4% of the total retail by hitting $794.50 billion. This spike was due to Coronavirus restrictions that forced a change in shopping trends and consumer habits. More people are now shopping online and having goods delivered to their doorsteps. Therefore, any forward-thinking business is polishing its … [Read more...]