SEO

Four Tips for Mastering Local SEO

As a local business owner who doesn’t sell anything online and depends on customers living in their area, it’s easy to assume you don’t need to focus too much energy on building your SEO. That’s more for online or worldwide businesses, right? Wrong. Even as a local business that makes profit from local trade primarily (hairdressing salons, coffee shops, electricians) … [Read more...]

Tips for Marketing Your Construction Business

Everybody understands the importance of promoting a business, but not everyone is gifted at finding ways to extend their clientele reach. It can be particularly difficult to market a construction company or contractor as new and exciting. Here are a few simple steps to get your construction business noticed. Set a Budget When planning a marketing campaign, it’s important to … [Read more...]

11 Ecommerce Content Marketing Tips to Create Content That Converts

There’s a lot more to ecommerce content marketing than creating good content. You’re trying to get conversions, and that takes some strategy. Creating good content is just one part of your content marketing strategy. Here are eleven ecommerce marketing tips to create content that converts. Know Your Client Your marketing campaign begins with a proper understanding of your … [Read more...]

How to “Rank” in Voice Search

So, you want to get ahead of the game and rank for voice searches. Good. There are a lot of opportunities for businesses in voice search. Before you start to optimize for voice search, you first you need to find the opportunity. The opportunity for your business depends on a couple factors. Have a Brick-and-Mortar Location? Focus on Local SEO One way to rank for voice … [Read more...]

Must-Have Tools for DIY Marketing

As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for your business? Free SEO Tools Doing your own marketing means having to cut a … [Read more...]

Should Your Business Prepare for Voice Search?

One of the biggest challenges in online marketing comes from following the trends. Things change a lot. The latest trend is voice search. Is this something you should focus on, or is it just a fad? The Search Engines are Focusing on Voice Search The major search engines are investing heavily into voice search as a technology. This is as true for Bing as it is for Google. … [Read more...]