Should Your Business Prepare for Voice Search?

One of the biggest challenges in online marketing comes from following the trends. Things change a lot. The latest trend is voice search. Is this something you should focus on, or is it just a fad? The Search Engines are Focusing on Voice Search The major search engines are investing heavily into voice search as a technology. This is as true for Bing as it is for Google. … [Read more...]

The Importance of Hyper Local Marketing for Your Business

In the past, most marketing experts addressed their customers as one massive demographic in order to cut costs and thus create a better ROI. Unfortunately, this kind of solution doesn’t seem to have as great of an effect in 2017. Therefore, the cost-effectiveness of traditional marketing is no longer what it used to be. Today, in order to reach out to your consumers in the … [Read more...]

5 SEO Errors Every E-Commerce Website Needs to Avoid

Most buyers today start their shopping experience by running a search through a search engine. This is why SEO is extremely important for any e-commerce businesses that are looking to grow because they can't convert unless they've got traffic coming their way. While it may seem that optimizing e-commerce websites for SEO is pretty much the same as it is for your blog, it's … [Read more...]

How to Build a Successful Ecommerce Business

With the world of ecommerce developing rapidly, it’s become quite easy and inexpensive to enter this type of business. Unfortunately, this doesn’t mean that success is guaranteed, since there are many aspects you need to get right if your wish is to create a sustainable and growing business. The safest way to building a successful ecommerce business is to learn from those … [Read more...]

Top Cities for SEO Professionals

With so many users starting their search online for the products and services they need, search engine optimization (SEO) continues to be a growing field. Those looking to begin a career in SEO, or established professionals seeking the best job opportunities, should look to the cities that have the highest demand for their service. Recently, Conductor analyzed research from … [Read more...]

Why the South Charms Small Businesses and How to Compete if You Don’t Live There

The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]

How to Utilize Every Aspect of Your Sales Funnel

The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, it’s important to utilize every aspect of the sales funnel. First, you’ll … [Read more...]