The Ultimate Guide to SEO Metrics

SEO metrics are key to a successful digital marketing campaign and a benchmark that helps every single SEO campaign. But there are a lot of SEO metrics to choose from, and knowing which ones to use can be hard. If you're looking for the right SEO metrics to track, this guide is for you. SEO Metrics Explained SEO metrics are the key to measuring the performance of your SEO … [Read more...]

The Significance of Link Building for the Advancement of Your Business

When you’re in business, you know that SEO is vital for the proper functioning of your company. When you employ sound practices, you increase the online visibility of your enterprise and drive traffic to your website, thereby improving your exposure in the market. When you are more visible online, it sends the message to all potential customers that you’re an authority in your … [Read more...]

How SEO and PPC Strategies Can Work Together to Drive More Leads

Do you think SEO and PPC should always be two separate entities? Think again. You can actually combine them in your digital marketing strategy to deliver incredible results you never expected. By pairing them the right way, you’ll be able to attract more visitors, increase organic traffic, and generate qualified leads. Oh, and you’ll be boosting your revenue, too! To get … [Read more...]

Social Media Strategies to Boost Your SEO

There are different aspects that make up digital marketing. However, we can all probably agree that search engine optimization (or SEO) and social media marketing (or SMM) are two of the most crucial ones that any modern-day marketer should look into and consider. However, we have noticed that there has been quite a bit of confusion on how they work together to obtain … [Read more...]

How Much Does Google Care about Word Count?

When creating a blog post or updating a website, you may ask yourself how many words should you have on a page to drive long-term SEO results. John Mueller, Webmaster Trends Analyst at Google, made it clear that word count no longer matters in Google rankings. Why? Because it’s not indicative of quality. Put simply, having the same word count as a top-ranking article doesn’t … [Read more...]

Your Go-to SEO Checklist for 2022

SEO is a long-term commitment, according to experts in the field, like Mediagroup. On the other hand, SEO checklists don't make this fact clear. Instead of listing discrete activities, they read as if SEO is concluded once you've completed them all. Let's check it out. A Checklist of SEO Basics Let's start with some SEO fundamentals that everyone should have in their … [Read more...]

Top 10 SEO Best Practices for Blog Traffic and Engagement

SEO is the process of improving your website's ranking and appearance in organic search results. This will not only help you grow traffic, but also make sure that potential customers are able to find what they're looking for with ease! New technology has made it possible for search engines like Google and Bing to index all the internet's content in one place. The crawler … [Read more...]

5 Digital Marketing Methods You Should Know About

We live in a world where technology is constantly evolving, and digital marketing has become more important than ever. When you create a strong presence for your business online, you can reach more potential customers which increases your sales and profits. There are many different digital marketing techniques that agencies like Finsbury Media recommend, so you must find the … [Read more...]

The Best White Hat Backlinks Tips and Tricks

Building high quality links is the basis for any effective SEO strategy and without them, a website can expect to receive very little in the way of organic traffic. For this reason, it is essential that website managers or business owners do whatever they can in becoming white hat backlink masters and understanding the perks of working with a white hat link building … [Read more...]

SEO vs. PPC: What to Know

When we talk about digital marketing, there are two approaches—SEO and PPC. SEO stands for search engine optimization. PPC stands for pay-per-click. If you’re a law firm, for example, you may need to use both SEO and PPC, or you might decide to focus on one more than the other. For example, your focus might be on implementing the best law firm SEO practices. For optimal … [Read more...]