If you want to go far in business, you need to prioritize your online customer reviews. You may think your efforts are better spent focusing on advertising or product development, but studies show there is a tremendous amount of power behind online business reviews. You can either sink beneath the weight of negative feedback posted to a public platform, or you can use … [Read more...]
Business isn’t what it used to be. With so many ways to connect with consumers worldwide and an entirely new market of competition, the necessity to stay ahead of the pack and find innovative ways to succeed is more imperative than ever before. Many old school businesses, especially those established in the decades prior to the big internet boom, were founded on models that … [Read more...]
Improving your local SEO (search engine optimization) is one of the best things you can do to promote your business. According to Hubspot, 97% of consumers search online when looking for a local business. With figures like that, it’s easy to see the potential which Google and other search engines have for generating leads, sales, and revenue for your business. Your business’ … [Read more...]
As a conscious marketer working in a competitive market, your aim will be to rank on top of your competitors in Google SERPs in order to gain the highest chance of exposure. To get ahead of the competition, the first step is to carry out mandatory competitor analysis to draw a comparison of your strengths and weaknesses. By dissecting competitor websites and their digital … [Read more...]
Late in March 2018, Google announced a gradual and continuous rollout of the Mobile First Indexing update on their indexing algorithm. Google insists that this update is geared towards giving mobile users a better user experience as the volume of mobile traffic grows exponentially every year. But what is mobile first indexing all about, and how does it affect SERP … [Read more...]
Whether your target audience is mainstream or niche, Google is likely the North Star of your potential customer. You’d be hard pressed to find a successful business not utilizing Google Ads and Merchant Center, but it goes beyond just your average ad set. Step away from your tried and tested methods, and explore how you can make the most of Google Ads and Merchant Center. Find … [Read more...]
The new year is quickly approaching, and while many are taking this time to relax with family and friends, it is probably also true that business owners’ minds are busy trying to come up with ways to boost their business when 2019 arrives. From marketing strategies to employee morale to boosting sales, there are so many different things to consider about your business as you … [Read more...]
The power of e-commerce can’t be denied; in 2017, online businesses raked in $446.8 billion in sales in the U.S. alone. But those numbers are just a small piece of the overall e-commerce picture. Many of those sales wouldn’t have been possible without effective marketing tools and tactics, including SEO and PPC campaigns. Let’s break down the many ways an e-commerce … [Read more...]
Businesses can either be failing or successful, and which one yours is greatly depends on using the different available services to your advantage. When your business is small, you might be able to handle everything on your own, but as it grows, you need to find capable people to assist in certain areas of the business to keep it running smoothly. A great business starts with … [Read more...]
Business and individuals usually decide to get a new shiny website to make a stronger impression, provide better user experience, and increase their traffic. However, not everything always goes as planned, especially if you don’t have plans, just dreams. Very often, after launching a newly designed website, your organic traffic tanks and the search engine rankings sink with it. … [Read more...]
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