SEO

5 Content Marketing Mistakes Small Businesses Make

Are you concerned about committing a content marketing blunder that might sabotage your marketing efforts? Well, you are not alone. I’ve made all these mistakes and most likely will continue to make some once in a while. So, I’m here to talk about my hard-learned lessons. I am going to list 5 content marketing mistakes small businesses make. Beating Your Own Drum The whole … [Read more...]

Paid Traffic, Organic Traffic, or Both? What You Should Know

Two major ways to market your products or services online include search engine optimization (SEO) and pay per click (PPC) advertising. While both methods are an excellent way to drive traffic to your website, each one has its advantages and disadvantages. The Differences Between SEO And PPC You've probably visited Google's search engine a number of times. Have you noticed … [Read more...]

Three Content Marketing Strategies You Can Implement Today

Every successful company has a will to their way when it comes to attracting new custom and gaining prospects. High mass appeal comes from a collection of top-priority tactics that mostly involve content marketing. For the most part, how a business presents itself to the public with visuals and tone of voice determines its success. Through strong content marketing goals, … [Read more...]

7 Advanced SEO Copywriting Tips to Increase Your Rank

One thing that connects most avid readers of the Internet is good content writing. For this reason, most websites are on the constant search for amazing content. However, the problem is just not about creating or finding the content, but actually getting the content to stand out. You could write one of the best articles of content ever seen, but if it doesn't get any traffic, … [Read more...]

What is Search Marketing? The Basics You Need to Know

The expanding stream of advertising ventures far into realms we are sometimes unaware of. The methods and tactics involved in generating website traffic are considered one of the most popular ways of gaining influence these days. As a continuously expanding area of information, the Internet can be tricky when winning over the clicks. And if becoming a hot spot link is on … [Read more...]

4 Low-Cost/High-Value Ways to Market Your Small Business

As a business owner, it’s natural to think about what you want and how to go about getting it. So, when it comes to marketing, it's sensible to discuss an overarching plan and it's practical to discuss techniques for achieving your business objectives. But this type of thinking is missing an essential element: perspective. Whose perspective are you adopting when you roll out … [Read more...]

Tools You Should Use to Increase Conversions on Your WordPress Website

WordPress is one of the most popular Content Management Systems on the planet. It powers an estimated 25% of all websites, but it’s so much better when it’s used in conjunction with the right tools. The problem you might have as a small business owner is that, while your website looks pretty good, it just isn’t converting. The images are good, your headlines and calls to … [Read more...]

Four Tips for Mastering Local SEO

As a local business owner who doesn’t sell anything online and depends on customers living in their area, it’s easy to assume you don’t need to focus too much energy on building your SEO. That’s more for online or worldwide businesses, right? Wrong. Even as a local business that makes profit from local trade primarily (hairdressing salons, coffee shops, electricians) … [Read more...]

Tips for Marketing Your Construction Business

Everybody understands the importance of promoting a business, but not everyone is gifted at finding ways to extend their clientele reach. It can be particularly difficult to market a construction company or contractor as new and exciting. Here are a few simple steps to get your construction business noticed. Set a Budget When planning a marketing campaign, it’s important to … [Read more...]