Late in March 2018, Google announced a gradual and continuous rollout of the Mobile First Indexing update on their indexing algorithm. Google insists that this update is geared towards giving mobile users a better user experience as the volume of mobile traffic grows exponentially every year. But what is mobile first indexing all about, and how does it affect SERP … [Read more...]
Whether your target audience is mainstream or niche, Google is likely the North Star of your potential customer. You’d be hard pressed to find a successful business not utilizing Google Ads and Merchant Center, but it goes beyond just your average ad set. Step away from your tried and tested methods, and explore how you can make the most of Google Ads and Merchant Center. Find … [Read more...]
The new year is quickly approaching, and while many are taking this time to relax with family and friends, it is probably also true that business owners’ minds are busy trying to come up with ways to boost their business when 2019 arrives. From marketing strategies to employee morale to boosting sales, there are so many different things to consider about your business as you s … [Read more...]
The power of e-commerce can’t be denied; in 2017, online businesses raked in $446.8 billion in sales in the U.S. alone. But those numbers are just a small piece of the overall e-commerce picture. Many of those sales wouldn’t have been possible without effective marketing tools and tactics, including SEO and PPC campaigns. Let’s break down the many ways an e-commerce busin … [Read more...]
Businesses can either be failing or successful, and which one yours is greatly depends on using the different available services to your advantage. When your business is small, you might be able to handle everything on your own, but as it grows, you need to find capable people to assist in certain areas of the business to keep it running smoothly. A great business starts with … [Read more...]
Business and individuals usually decide to get a new shiny website to make a stronger impression, provide better user experience, and increase their traffic. However, not everything always goes as planned, especially if you don’t have plans, just dreams. Very often, after launching a newly designed website, your organic traffic tanks and the search engine rankings sink with it. … [Read more...]
Starting a business is one of the most rewarding experiences an individual can have. You’ve started a business, and now it's time to focus on your marketing efforts. In today's digital world, a large part of your marketing efforts will take place online. Many people begin their journeys on Google or on an alternative search engine when they’re in search of products or ser … [Read more...]
I’d wager that you are familiar with the marketing truism of the digital age: content is king. While true in itself, this principle needs to be expanded considerably if it is to serve a real meaning in the fast paced world of today. Content is only as good as the speed at which it is served and retrieved. Even the most valuable page would be of use to no one if it takes a w … [Read more...]
In order to promote your business effectively in 2018, a robust and well-executed SEO strategy is a must. In fact, 93 percent of online experiences now begin with a search engine. Even more intriguing than the number of people who use search engines to begin an online experience, is the fact that these searches often lead to a conversion. To be more specific, SEO has become … [Read more...]
Whether you're a new or established business, there's one thing that you must rely on to spread the word: effective marketing. There are a variety of ways you can reach your target audience, but in order to get the most bang for your buck, you'll want to step outside of the norm. Here are just a few ideas to get you started on your path. Establish Your Target … [Read more...]
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