As a local business owner who doesn’t sell anything online and depends on customers living in their area, it’s easy to assume you don’t need to focus too much energy on building your SEO. That’s more for online or worldwide businesses, right? Wrong. Even as a local business that makes profit from local trade primarily (hairdressing salons, coffee shops, electricians) … [Read more...]
Everybody understands the importance of promoting a business, but not everyone is gifted at finding ways to extend their clientele reach. It can be particularly difficult to market a construction company or contractor as new and exciting. Here are a few simple steps to get your construction business noticed. Set a Budget When planning a marketing campaign, it’s important to … [Read more...]
There’s a lot more to ecommerce content marketing than creating good content. You’re trying to get conversions, and that takes some strategy. Creating good content is just one part of your content marketing strategy. Here are eleven ecommerce marketing tips to create content that converts. Know Your Client Your marketing campaign begins with a proper understanding of your … [Read more...]
So, you want to get ahead of the game and rank for voice searches. Good. There are a lot of opportunities for businesses in voice search. Before you start to optimize for voice search, you first you need to find the opportunity. The opportunity for your business depends on a couple factors. Have a Brick-and-Mortar Location? Focus on Local SEO One way to rank for voice … [Read more...]
As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for your business? Free SEO Tools Doing your own marketing means having to cut a … [Read more...]
The success of a company has always been predicated upon its ability to reach potential customers. In the modern age, various techniques that were used for this purpose have coalesced into what we now called marketing. As new channels of communications opened up over time, largely through development of new technologies, marketing experts kept expanding their repertoire of … [Read more...]
One of the biggest challenges in online marketing comes from following the trends. Things change a lot. The latest trend is voice search. Is this something you should focus on, or is it just a fad? The Search Engines are Focusing on Voice Search The major search engines are investing heavily into voice search as a technology. This is as true for Bing as it is for Google. … [Read more...]
One of the biggest hurdles that you will face as a start-up is the task of raising awareness and getting word about your new business out to the masses. Many people prefer to stick to what they know, meaning that they are more likely to choose businesses or services whose names are already familiar to them, rather than taking a gamble on something new. For that reason, it is … [Read more...]
In the past, most marketing experts addressed their customers as one massive demographic in order to cut costs and thus create a better ROI. Unfortunately, this kind of solution doesn’t seem to have as great of an effect in 2017. Therefore, the cost-effectiveness of traditional marketing is no longer what it used to be. Today, in order to reach out to your consumers in the … [Read more...]
Most buyers today start their shopping experience by running a search through a search engine. This is why SEO is extremely important for any e-commerce businesses that are looking to grow because they can't convert unless they've got traffic coming their way. While it may seem that optimizing e-commerce websites for SEO is pretty much the same as it is for your blog, it's … [Read more...]
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