SEO

Why You Need to Pay Attention to Mobile Marketing

Ignore mobile marketing at your peril. That is the message coming loud and clear from multiple studies showing that more and more, we spend time on our phones that previously we would have spent watching television, reading newspapers, or listening to the radio. Since 2010, mobile phone usage in the United States has more than quadrupled, with numbers rising from 62 million … [Read more...]

Five Digital Marketing Trends and Innovations For 2020

Year after year the digital marketing environment undergoes drastic changes. The new decade is finally upon us and marketers are still trying to adjust to these changes accordingly. One thing that every company that operates in the online world has in common is that everyone is looking forward to new trends and digital innovations in the marketing landscape. The main reason … [Read more...]

5 Ways to Revamp Your Small Business Website

Does your website feel a little dated? Or are you suffering from low web traffic or poor conversion rates? Then it might be time to give your website a makeover. It can be risky to change your website because you’ll put a lot of time and money into it, and it’s difficult to determine whether your changes will actually give you the results you’re hoping for. If you’re not … [Read more...]

4 Business to Business Marketing Strategies That Every Business Should Consider

Although most B2B (business to business) marketing strategies resemble B2C (business to consumer) digital strategies, there are significant differences because it takes a lot of convincing to win over other businesses compared to direct customers. This means putting more effort into your marketing strategies to build trust. Every marketing strategy must be geared towards the … [Read more...]

How Startups Can Benefit from Digital Marketing

Gone are the days only established businesses had the stamina to run a website. Every business, no matter how big or small, needs an online presence to market itself in 2020. This means establishing a website and taking part in social media campaigns, among other forms of digital marketing like SEO. What causes the shift to digital advertising? Consumer behavior. More people … [Read more...]

The Significance of SEO In Web Development and Design

Digital marketing has certainly come a long way since it first began resulting in more businesses realizing the significance of SEO, the importance of having a strong presence on social media, and the benefits of PPC. However, more recently, brands have been faced with the significance of SEO in web development and design, leaving them with no choice but to rethink their … [Read more...]

SEO Tips to Dominate Niche Markets

In the modern business arena, competition is high regardless of the market. To be successful, especially if your products or services are niche-specific, you have to be on your toes the entire time and make yourself and your company prominent among many others. One of the best strategies to achieve this is to turn to SEO since it builds long-term effects, which will place your … [Read more...]

Five Reasons to Hire a Web Designer Instead of Building Your Own Website

If you are a business owner, in particular, the boss of a small company, designing your own website can be a tempting proposition. The fact that there are so many how-to tutorials and low-cost tools available to help you means that it is no longer beyond the capabilities of most. However, as you will see, there are actually a lot of good reasons to go ahead and hire a … [Read more...]

5 Things I Bet You Didn’t Know About Website ADA Compliance

The Americans with Disabilities Act, commonly referred to as the ADA, gives everyone, no matter if they have disabilities or not, access to public spaces. It can be quite complicated and covers various business sectors. It first came into practice in 1990 and initially only applied to companies with 15 or more employees. However, in January 2018, new regulations came in that … [Read more...]

Top Reasons Why Content Marketing Is Vital for Small Business

As a savvy, small or online-based business owner you should have an appropriate business strategy in place for your brand. All important in this strategy is your content marketing. If your content marketing is not aligned with your business plan, you will struggle to drive business to your site. You may lose your existing clients and fail to make new ones. Running effective … [Read more...]